Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting

 interface, Internet News, Marketing  210 Responses »
Sep 202011
 

 

 

Facebook will add new feedback buttons to stories in the news feed, according a TechCrunch source. Starting with “Read”, “Listened”, and “Watched” buttons, users will be able to indicate that they’ve already consumed a piece of content. This will allow them to provide more specific information about how they’re related to different types of content, which could help Facebook refine the news feed to show them more of similar types of content. The tip matches with the tagline “Read, Watch, Listen” which AllThingsD heard will be used for the f8 conference.

via Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting.

The Many Arguments to Timing a Campaign

 Marketing, Your Brand  353 Responses »
Sep 192011
 

Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.

via The Many Arguments to Timing a Campaign – MarketingVOX.

Words that Work on Social Media

 Marketing, Your Brand  446 Responses »
Sep 162011
 

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous “coupon” ? It had an engagement 39% above average.

On the other end of the spectrum, seemingly popular keywords, such as “sale”,  “save,” “deal,” “% off” and “bargain” have lower-than-average engagement rates –  30% lower in the case of “sale.”

Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.

via Words that Work on Social Media – MarketingVOX.

How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button

 interface, Marketing, Your Brand  16 Responses »
Sep 162011
 

 

 

Facebook news feed updates by both users and Pages display a “Share” button that lets users repost that update to their friends. Updates that have been reposted at least once display a count of how many times they’ve been reposted next to a link labeled “View Shares”. This link helps posts stand out in the feed and indicates to your audience that other users thought the update was important and its therefore worth reading, clicking or reposting. Its important for you to solicit Shares of your updates so they receive this distinction.

Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.

via How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button.

“View Shares” Link Shows Who Has Reposted Any Facebook News Feed Story

 interface, Internet News  21 Responses »
Sep 152011
 

 

 

Facebook users are seeing a new “View Shares” link beneath news feed stories by friends, Pages, and those they subscribe to. When clicked, it opens a popover window displaying who has reposted that story and any additional context they added. Users will only see shares visible to them, meaning any post published publicly or by one of their friends.

via “View Shares” Link Shows Who Has Reposted Any Facebook News Feed Story.

Facebook Officially Launches Smart Lists, and Special Friend Lists That Influence the News Feed

 interface, Internet News  399 Responses »
Sep 142011
 

 

 

Facebook today officially launches several improvements to its Friend Lists feature that can be used to define privacy settings and filter the news feed, including some changes that leaked last week. As we covered in depth then, users now have automatically created, populated and updated Smart Lists of their family, co-workers, classmates, and local friends. Additionally, users can now add friends to an “Acquaintances” list whose members will appear less frequently in the news feed, and a “Close Friends” list of people who will appear more frequently in news feed and whose updates will trigger notifications.

via Facebook Officially Launches Smart Lists, and Special Friend Lists That Influence the News Feed.

How to Use Facebook’s Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation

 Education, Your Brand  26 Responses »
Sep 132011
 

 

 

As your Facebook Page grows in size and stature and begins to attract a healthy number of fans, so too will the level at which those same fans interact with your Page. Highly engaging Pages can quickly blossom into a valuable community, but the messages posted to your Wall by fans will not always be positive.

Here we’ll provide walk-throughs of Facebook’s native Page moderation tools, and explain how to execute a moderation strategy that protects your brand but doesn’t silence discussion.

via How to Use Facebook’s Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation.

Inspiration! Top 20 Facebook page status updates

 interface, Marketing  192 Responses »
Sep 082011
 

 

We have analyzed the status updates of all the pages with above 1 million fans, and have created an overview of the best status updates (text-only udpates) that these pages sent over the period of the last couple months, which you can see below.

via Inspiration! Top 20 Facebook page status updates – Socialbakers.

Facebook Doubles Revenues in the First Half of 2011 to $1.6 Billion [REPORT]

 Internet News  239 Responses »
Sep 072011
 

 

 

Facebook‘s revenues doubled in the first half of the year to $1.6 billion, according to a report.

Reuters says Facebook’s net income for the period hit $500 million, citing “a source with knowledge of [Facebook’s] financials.”

via Facebook Doubles Revenues in the First Half of 2011 to $1.6 Billion [REPORT].

Adult Internet Users Are Socialites, Study Finds

 Internet News, Your Brand  363 Responses »
Sep 062011
 

 

 

According to a new study, 65 percent of American adult Internet users have interacted on a social media site like Facebook, Google+, or LinkedIn, supporting the often cited importance of social media marketing.

The social networking report from the Pew Internet & American Life Project has been asking adult Internet users in the United States about social media site visits since 2005 when just 8 percent of Internet users 18-years-old or older had visited one of the sites, compared with 65 percent just six years later. What’s more, for the first time, more than half of all American adults — Internet user or not — has visited a site like Facebook, LinkedIn, or Google+.

via Adult Internet Users Are Socialites, Study Finds | Practical eCommerce.

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