How time of day affects content performance

 Internet News, Marketing  258 Responses »
Apr 242012
 

To start, they represent the top BuzzFeed articles in terms of the amount of views received in a single hour over the past year. In other words, these three articles saw the biggest spikes in traffic of anything weve published recently. But the similarities dont end there — these spikes all occurred within the same two-hour period of the day!

Theres always been the sense among publishers and marketers that content is key, and I dont disagree with that. Each of the examples above owes the majority of its success to the fact that people found the content interesting and sharable. But the fact that each example took off at the same time of day also illustrates a pivotal role that time of day plays.

SOURCE: How time of day affects content performance – iMediaConnection.com.

 

Energy-saving L Prize bulb goes on sale Earth Day

 Tech News  59 Responses »
Apr 202012
 

To its credit, Philips managed to make most of these things happen. Its new L Prize Pro bulb puts out 93 lumens per watt while using only 9.7 watts, it should last 30,000 hours (20 years of four hours per day of use), and the light is natural and warm. The one thing that Philips didn’t quite get right is the price, which currently stands at a rather ambitious $60 per bulb.

It’s certainly true that on average, a bulb like this will save you about $8 worth of electricity per year over an incandescent, meaning that the bulb will pay for itself in savings in just eight short years and the rest of its lifespan is gravy. We’re not really wired to think about things in the long term, though, and most people are probably going to find the $60 entry price hard to justify.

Philips says that its plan all along has been to have utility companies subsidize the up-front cost of the bulbs by $20 or $30, and Philips itself has decided to knock $10 off the price right away for consumers.

SOURCE: Energy-saving L Prize bulb goes on sale Earth Day | DVICE.

 

What consumers share on Facebook — and why

 Internet News, Marketing, Meme, Your Brand  378 Responses »
Apr 202012
 

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why – iMediaConnection.com.

 

iPhone 5 to Be Made of ‘LiquidMetal’, Arrive in October [REPORT]

 Design, Tech News  101 Responses »
Apr 202012
 

Another report Thursday focused on what materials Apple will be using to build that redesigned body. Computerworld claims Apple will be using an exotic material known as LiquidMetal to create the phone. Apple spent $30 million acquiring the rights to use LiquidMetal in 2010.

Rumors have circulated before that it plans to use the alloy to build a phone, however, recent reports indicate that the company will make good on those rumors with the release of the iPhone 5.

LiquidMetal is a mix of several different metals, allowing the phone to be more durable while giving it a liquid-like exterior feel. Light like plastic but durable like aluminum, LiquidMetal would allow the phone to weigh less and have a thinner profile.

SOURCE: iPhone 5 to Be Made of ‘LiquidMetal’, Arrive in October [REPORT].

 

Google Drive Interface Leaked in Employee Presentation

 interface, Internet News  344 Responses »
Apr 202012
 

Tuesday we heard rumors that Google will soon be launching Google Drive — its own cloud service — and now we have an exclusive screen shot of the Google Drive interface that seems to confirm that rumor.

A Google employee giving a presentation at a university in Brazil Tuesday appears to have accessed that presentation via Google Drive. Pedro Henrique Moschetta was at the keynote, and sent Mashable a shot of what may be Google’s cloud service in action.

“Some friends and I were watching a seminar with a Google employee called João Itaqui Google Enterprise director in Brazil here at Universidade Feevale Feevale University in Novo Hamburgo, RS — Brazil when we noticed he had an option called “Drive” in his Google toolbar.” says Moschetta. “I think he, as a senior employee, has early access to Google Drive before public announcement or release.”

SOURCE:  Google Drive Interface Leaked in Employee Presentation [EXCLUSIVE].

Why video is the new TV

 Internet News, Marketing  315 Responses »
Apr 192012
 

Earlier this month, The Wall Street Journal ran an article (which I read online) about P&G cutting up to $1 billion out of its marketing budget over the next five years. The anticipated loser: TV. The predicted winner: digital. As The Wall Street Journal suggested, P&G will be “leaning more heavily on lower-cost digital marketing and easing up somewhat on pricey broadcast ads.” That’s a big change for a marketer the size of P&G. The article explored TV’s role in P&G’s marketing mix — generating awareness and interest; but it’s the digital that amplifies the message and really engages customers. Because of this new mindset, P&G is exploring a new currency to measure their marketing efforts across traditional and digital touch points: the electronic gross rating point.

Online video provides marketers the best of both worlds: the sight, sound, motion, and “magic” of traditional TV, and the targetability, accountability, and interactivity of online media.

SOURCE: Why video is the new TV – iMediaConnection.com.

 

Why brands on a budget need bloggers

 Marketing, Your Brand  343 Responses »
Apr 192012
 

Working with bloggers is one of the smartest things an independent brand can do to amplify its voice and presence, even on a modest budget, to compete with bigger and better-funded brands. This is even more true when it comes to brands targeting women. Many indie brands have been successful using this method, but what are the keys to doing it well? Use the following tips as your guide to doing it right.

SOURCE: Why brands on a budget need bloggers – iMediaConnection.com.

 

Top Schools from Berkeley to Yale Now Offer Free Online Courses

 Education, Internet News  400 Responses »
Apr 182012
 

On average, it will cost $55,600 to attend Princeton, Penn, Michigan or Stanford next year. But now you can enroll in online courses at all four universities online for free.

The universities won’t just be posting lectures online like MIT’s OpenCourseWare project, Yale’s Open Yale Courses and the University of California at Berkeley’s Webcast. Rather, courses will require deadlines, evaluations, discussions and, in some cases, a statement of achievement.

“The technology as well as the sociology have finally matured to the point where we are ready for this,” says Daphne Koller, a co-founder of Coursera, the for-profit platform classes will run on.

“This is a group that didn’t grow up at a time when there weren’t browsers,” Koller adds. “They have the mental state that allows them to say, ‘I’m willing to get a good portion of my education online.’”

Coursera grew out of an experiment in Stanford’s computer science department that opened up a handful of classes to non-Stanford students via the Internet. The online students received a signed letter from the instructor (but no credit) upon completion.

SOURCE: Top Schools from Berkeley to Yale Now Offer Free Online Courses.

 

Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT]

 Internet News, Tech News  520 Responses »
Apr 182012
 

Google‘s foray into personal cloud storage, Google Drive, is about to launch next week, according to a report from The Next Web.

Citing a draft release from one of Google’s launch partners for the service, TNW claims the service will initially be free, giving out 5 GB of storage to every user.

The details on how, exactly, Google Drive will integrate with your PC are scarce; “desktop folder” integration on Mac and Windows machines is mentioned, but not explained.

The launch date could very well be real. In February 2012, a report (with screenshots) said the service is already live for some users, which usually means the official launch is coming soon.

SOURCE: Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT].

 

 Older Entries  Newer Entries