16 lesser-known marketing blogs you should read

 Internet News, Marketing  129 Responses »
Jul 232012
 

It’s a big internet. There’s always something new going on, and there’s always something new you need to understand. So what is the essential reading list for people who want to make sense of the digital world? That’s what you’re going to find in this article. And while you might already be familiar with some of these blogs, there are almost certainly others that you haven’t come across before.

Of course, this list isn’t comprehensive. In fact, it’s a starting point. That’s where you come in, dear reader. I know you have a few of your own blogs that are go-to sources for information. All I ask is that you be so kind as to share your essential reading list with the rest of the community in the comments section.

Tech and business
I’m sure you know the usual suspects in this category, such as The WSJ’s All Things Digital blog, TechCrunch, The NY Times Bits Blog, and PaidContent. But the truth is that good tech news and business analysis doesn’t have to come from a major media company. In fact, some of the best information comes directly from the trenches.e best information comes directly from the trenches.

MORE:  16 lesser-known marketing blogs you should read

 

Energy-saving L Prize bulb goes on sale Earth Day

 Tech News  59 Responses »
Apr 202012
 

To its credit, Philips managed to make most of these things happen. Its new L Prize Pro bulb puts out 93 lumens per watt while using only 9.7 watts, it should last 30,000 hours (20 years of four hours per day of use), and the light is natural and warm. The one thing that Philips didn’t quite get right is the price, which currently stands at a rather ambitious $60 per bulb.

It’s certainly true that on average, a bulb like this will save you about $8 worth of electricity per year over an incandescent, meaning that the bulb will pay for itself in savings in just eight short years and the rest of its lifespan is gravy. We’re not really wired to think about things in the long term, though, and most people are probably going to find the $60 entry price hard to justify.

Philips says that its plan all along has been to have utility companies subsidize the up-front cost of the bulbs by $20 or $30, and Philips itself has decided to knock $10 off the price right away for consumers.

SOURCE: Energy-saving L Prize bulb goes on sale Earth Day | DVICE.

 

Best Buy ad from 15 years ago reminds us how far we’ve come

 Marketing, Tech News  475 Responses »
Sep 222011
 

If you have even a vague recollection of the era that these ads represent, it’s well worth clicking through these pages. Come for the 8x CD-ROM Drive for $149 and the 33,600 bps internal modem from $139, stay for the Apple inkjet printer for a staggering $379 and the Sega Genesis, which was apparently some ancient gaming device, for an equally staggering $122. All this and more, in the gallery below.

via Best Buy ad from 15 years ago reminds us how far we’ve come | DVICE.