What consumers share on Facebook — and why

 Internet News, Marketing, Meme, Your Brand  378 Responses »
Apr 202012
 

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why – iMediaConnection.com.

 

Why brands on a budget need bloggers

 Marketing, Your Brand  343 Responses »
Apr 192012
 

Working with bloggers is one of the smartest things an independent brand can do to amplify its voice and presence, even on a modest budget, to compete with bigger and better-funded brands. This is even more true when it comes to brands targeting women. Many indie brands have been successful using this method, but what are the keys to doing it well? Use the following tips as your guide to doing it right.

SOURCE: Why brands on a budget need bloggers – iMediaConnection.com.

 

5 Biggest Facebook Timeline Mistakes

 interface, Your Brand  452 Responses »
Apr 182012
 

The Facebook Timeline for brands has been launched a few weeks ago but some Pages still need to learn from their mistakes.

 

SOURCE: 5 Biggest Facebook Timeline Mistakes – Socialbakers.

 

YouTube Opens Partner Program to Everyone

 Internet News, Your Brand  255 Responses »
Apr 132012
 

YouTube‘s Partner Program, previously opened only to producers of very popular content, is now open to all content creators from the 20 countries where the program is available.

To become a YouTube Partner, you need to enable your YouTube account and successfully monetize at least one of your videos.

YouTube’s guidelines for successful monetization are here, but in a nutshell, your best bet is to create original content while owning all the rights to commercially use all the visuals and audio in your video.

via YouTube Opens Partner Program to Everyone.

 

Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study | INFOGRAPHIC

 Internet News, Marketing, Your Brand  266 Responses »
Apr 122012
 

You could argue that your clever Facebook status updates and Frank Bruni-esque Yelp reviews are priceless, but the user data you generate can be converted into actual dollars and cents, thanks to the folks over at Backupify. But before anyone goes out looking to cash in on their status updates, it should be noted that the study points only to theoretical values.

As it turns out, Yelp reviews are valued at $9.13, while individual tweets translate to a paltry $0.001. A Foursquare check-in? $0.40. Updates on Path came in slightly higher at $0.50 each.

As for why there are such vast discrepancies, Rob May of Backupify explained to Business Week that, “The reason that Yelp reviews are valued so highly is that every review creates lot of value for other users,” he said. “You can’t create a lot of value for a lot of Path users because by its nature, it’s limited.”

 

via Monetary Value Of Yelp Reviews, Tweets And Status Updates Examined In New Study INFOGRAPHIC.

 

Facebook ads have higher clickthrough rates on weekends, study finds

 Marketing, Your Brand  233 Responses »
Apr 102012
 

Average Facebook ad clickthrough rates are highest on weekends and lowest on Monday, according to new research by TBG Digital.

Specifically, Saturday’s average CTR is 12 percent higher than average CTR on Monday. Advertisers can use this information to understand their own campaign performance and perhaps adjust their Facebook ad strategies.

Facebook ad clickthrough rate is closely tied to cost per click and cost per impression. Ads with higher CTR are generally served more frequently. When ads have lower CTR, advertisers typically have to increase their bid price to get the same number of impressions. Facebook advertisers who want to maximize the CTR of their ads might decide to shift campaigns to the weekend when the averages seem to be in their favor.

READ MORE:

via Facebook ads have higher clickthrough rates on weekends, study finds.

 

The Tablet Economics Index: 45% mobile Sales from iPad

 interface, Marketing, Your Brand  459 Responses »
Apr 062012
 

Check out this graphic. When it comes to sales from mobile devices, Apple’s ipad is King, bringing 45% of all mobile sales.

SEE GRAPHIC:

Online Marketing Trends: The Tablet Economics Index: 45% mobile Sales from iPad.

‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages

 Internet News, Your Brand  351 Responses »
Apr 042012
 

“The Simpsons” topped our list of the fastest growing Facebook pages this week. There was also “Titanic,” the band LMFAO, several sports stars, a few blog-related pages, Miracle-Gro and Android app player for Windows PC BlueStacks.

Pages on our list this week grew from between 285,000 to 1.9 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

SEE LIST:

via ‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages.

 

McDonald’s Addresses Twitter Critics

 Marketing, Your Brand  506 Responses »
Apr 032012
 

Few brands have tested the sometimes scurrilous terrain that is Twitter advertising more than McDonald’s. The brand has occupied the Promoted Trend spot nine times since November 2010, buying an ad unit that Twitter says costs $120,000 per day.

And whether it’s social media users questioning the “meatiness” of the McRib sandwich, turning #McDStories into ugly tales, or having urban dictionary fun with #Shamrocking, the burger chain has earned its social media stripes. Through the events, it’s appeared impervious, as consumers have at times run wild with its Twitter conversations.

In the blogosphere, the campaigns have stirred discussion on whether or not all social buzz is created equally. So ClickZ News interviewed McDonald’s social media director Rick Wion to get his behind-the-hash-tags take on Twitter.

“As a brand,” Wion said, “we know that sometimes critics will take shots, but our primary focus will always be on fans and engaging with customers.”

Here are highlights from the recent email interview:

READ MORE:

via McDonald’s Addresses Twitter Critics | ClickZ.

 

4 smart tactics for brands on Twitter

 interface, Marketing, Your Brand  245 Responses »
Apr 032012
 

And yet, while nearly every brand has its own Twitter account and regularly tweets, many brand messages get drowned out in the constant fire hose of tweets. To make themselves heard above the noise, brands are now racing to reach consumers in social feeds via paid media — using several marketing tactics to make sure their messages are heard. At my company, weve seen brands double their paid social stream advertising in 2011, and large brands have actually increased spend by more than four times.

But getting paid media on Twitter and other real-time social feeds right is no easy task. Which paid media strategies can brands adopt today to reach targeted audiences on Twitter? How can they reach these audiences in a measurable, scalable way — but also ensure consumers experience their messages as rich, engaging content instead of intrusive ads?

Since paid social stream advertising is so new, many brands are learning as they go. To get started, here are four concrete strategies to use social advertising to deepen your brand impact on Twitter.

READ MORE:

via 4 smart tactics for brands on Twitter – iMediaConnection.com.

 

 Older Entries  Newer Entries