facebook

Facebook’s US users down to 20%, as global numbers set to reach billion

Apr 242012

Out of Facebook’s 845M monthly users and 2.7 billion daily likes. Of those 845 million, 161 million came from the U.S., while 46 million from India and 37 million from Brazil — two areas that are key source of growth, according to Facebook. The company further broke out its user penetration by country:

80 percent of all Internet users in Chile, Turkey, and Venezuela are on Facebook
60 percent of all Internet users in the U.S. and U.K. are on Facebook

SOURCE: Online Marketing Trends: Facebook’s US users down to 20% ,as global numbers set to reach billion.

What consumers share on Facebook — and why

Internet News, Marketing, Meme, Your Brand 378 Responses »

Apr 202012

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why – iMediaConnection.com.

5 Biggest Facebook Timeline Mistakes

interface, Your Brand 452 Responses »

Apr 182012

The Facebook Timeline for brands has been launched a few weeks ago but some Pages still need to learn from their mistakes.

SOURCE: 5 Biggest Facebook Timeline Mistakes – Socialbakers.

Facebook pages for artists now include ‘listen’ button

interface, Internet News 235 Responses »

Apr 182012

Facebook has implemented a “listen” button on artists’ fan pages that lets users instantly stream songs from an artist’s catalog.

The button, which sits between options to Like and message the page below an artist’s cover photo, plays music using whichever Facebook-connected streaming service a person uses most frequently. Users can play and pause a song with the button, but they have to visit the streaming service to skip to the next song or fast forward through a track.

The feature will help users sample music when they visit an artist page for the first time and could help make Facebook a go-to option for people looking for new music, similar to how many people used MySpace in its heyday. Streaming services will benefit from the traffic and artists will appreciate Facebook linking to legally licensed versions of their work. Page tab application companies like ReverbNation and BandPage could suffer, since one of the key features they offer is music players for artists’ Facebook pages.

SOURCE: Facebook pages for artists now include ‘listen’ button.

Facebook Rolls Out Bigger Profile Images, Days After Google+

interface, Internet News 497 Responses »

Apr 162012

Facebook Rolls Out Bigger Profile Images, Days After Google+: “Over the course of the last week, Facebook has started to roll out a small improvement to Facebook profiles, increasing the size of a user’s profile picture on their Timeline, a move that comes just days after Google updated Google+ profiles to sport a larger photo.

Previously, a Timeline photo measured 130 x 125 pixels, overlaying a user’s Timeline Cover image. The image is a smaller version of a user’s profile image, which can be displayed in full when a visitor clicks it.

However, as Emanuele Bartolomucci and a number of Twitter users have noticed, Facebook’s profile images now measure 166 x 160 pixels.

SOURCE: Online Marketing Trends: Facebook Rolls Out Bigger Profile Images, Days After Google+.

Facebook ads have higher clickthrough rates on weekends, study finds

Marketing, Your Brand 233 Responses »

Apr 102012

Average Facebook ad clickthrough rates are highest on weekends and lowest on Monday, according to new research by TBG Digital.

Specifically, Saturday’s average CTR is 12 percent higher than average CTR on Monday. Advertisers can use this information to understand their own campaign performance and perhaps adjust their Facebook ad strategies.

Facebook ad clickthrough rate is closely tied to cost per click and cost per impression. Ads with higher CTR are generally served more frequently. When ads have lower CTR, advertisers typically have to increase their bid price to get the same number of impressions. Facebook advertisers who want to maximize the CTR of their ads might decide to shift campaigns to the weekend when the averages seem to be in their favor.

‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages

Internet News, Your Brand 351 Responses »

Apr 042012

“The Simpsons” topped our list of the fastest growing Facebook pages this week. There was also “Titanic,” the band LMFAO, several sports stars, a few blog-related pages, Miracle-Gro and Android app player for Windows PC BlueStacks.

Pages on our list this week grew from between 285,000 to 1.9 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

SEE LIST:

via ‘The Simpsons,’ LMFAO, sports, BlueStacks, more on this week’s top 20 growing Facebook pages.

How MTV Got to 100 Million Facebook Likes

Internet News, Marketing, Your Brand 333 Responses »

Apr 022012

In February 12% of all cable TV related social actions were MTV related and in a breakdown of Fall 2011 MTV shows and characters comprised 14% share of Voice in the Cable Industry. In August 2011 the VMA’s helped MTV dominate the cable category with 51% voice share which inlcluded a tweet per second records of Beyonce baby bump and a 30 year ratings , which was a record for the network.

SEE ACTIVITY CHART:

via Online Marketing Trends: How MTV Got to 100 Million Facebook Likes.

(Pages)Pimp Up Your Timeline With Custom Tabs

interface, Internet News, Your Brand 282 Responses »

Mar 212012

You Don´t Have To Say Goodbye To Your Default Landing Page

Socialbakers has written many articles about the custom landing tab and how great it is in converting Facebook users into Brand Fans. A customized tab is known to provide users with incentives to Like the Page in the form of special offers, discounts, access to special content, professional tips etc. Setting this tab as a default page made it easy to offer this exclusive content to Facebook users visiting the Page and it also worked as a great welcoming tab with all the brand colors, logos, claims, pictures etc.

You Still Have The Unique URL!

You don´t have to say farewell to your default landing page because your apps still have their unique URL! That means that you can still drive traffic to your landing page via Facebook ads, your Fan Page and even outside Facebook via your website, blog, emails or other social networks like Twitter.

via Pimp Up Your Timeline With Custom Tabs – Socialbakers.

Facebook IPO Filing Coming Next Week

Internet News 448 Responses »

Jan 282012

Investors have been salivating over the possibilities for years, and according to the Wall Street Journal, the wait is nearly over. Facebook is going to file for its IPO next week with a company valuation of between $75 an $100 billion. Not only will the IPO let people own a piece of Facebook, but this will finally let employees cash out those stock options.

via Maximum PC | WSJ: Facebook IPO Filing Coming Next Week.

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