iMedia’s Top 10 Hottest Digital Marketers

 Marketing  426 Responses »
Aug 302011
 

iMedia set out to find examples of marketers who embody the traits of success — inside and out — in the digital age. We determined that intelligence, creativity, open mindedness, and perseverance are the qualities that make for a truly “hot” marketer. Not surprisingly, in our quest for the hottest digital marketers, we found a lot of folks who boast all of the aforementioned characteristics. It was a tough decision, but we’ve put together a list of 10 individuals based on their professional accomplishments as well as their individual sense of style and confidence.

via iMedia’s Top 10 Hottest Digital Marketers (single page view) – iMediaConnection.com.

Verizon offering Intuit’s GoPayment reader for free

 interface, Marketing, Tech News  282 Responses »
Aug 262011
 

 

 

Verizon is now selling Intuit’s GoPayment credit card reader for free at its retail stores.

Thanks to a new partnership between Verizon Wireless and Intuit, business customers can get the mobile card reader for free after a $30 rebate and the activation of a GoPayment account. The card reader and its app can be found at all of Verizon’s retail stores and as well as its business-to-business outlets.

via Verizon offering Intuit’s GoPayment reader for free | Digital Media – CNET News.

Crowdfunding: get paid for free stuff

 Internet News, Marketing  423 Responses »
Aug 262011
 

Voluntary payments are picking up pace on the web. Linus Olsson, the co-founder of social micropayments system Flattr, draws on the lessons the team has learned from their users and explains how you can be funded by your fans, too

via Crowdfunding: get paid for free stuff | Feature | .net magazine.

5 horrible ad placements that could have been avoided

 Internet News, Marketing, Your Brand  320 Responses »
Aug 262011
 

Earlier this month, Business Insider published an article that further exposed the dirty little secret of online advertising: Brands are paying for ads that show up in very inappropriate locations. Maybe inappropriate is the wrong word. I mean really, really bad content — the kind that, if viewed at work, could get you fired.

via 5 horrible ad placements that could have been avoided – iMediaConnection.com.

How to transform yourself into a brand

 Marketing, Your Brand  1 Response »
Aug 262011
 

Marketers know that the art of positioning a brand involves designing an image and or an offer to occupy a distinctive place in the mind of a specific target market. Great positioning doesn’t appeal to everyone — rather, it appeals more intensely to fewer people, but the right people — the main people you are targeting. To begin with, it is paramount to perform a self assessment of principles, values, strengths, weaknesses, ethics, and eccentricities that will establish who you are in the eyes of others.

via How to transform yourself into a brand – iMediaConnection.com.

Why Multitasking May Make You Less Productive

 interface, Marketing  113 Responses »
Aug 242011
 

Additionally, while all of us celebrate our ability to multitask, it’s really “serial” tasking that we’re doing. In effect, we’re requiring our brain to act like a teenager learning to drive a five-speed: We’re shifting gears quickly and abruptly, and slamming on the breaks in the process. As it sounds, this is not always the best way to get from point A to point B.

via Why Multitasking May Make You Less Productive.

Google: Click-Through Rates Fell in 2010 [STUDY]

 Internet News, Marketing  298 Responses »
Aug 232011
 

Although banner ads may be experiencing big growth this year, they’re not getting any more effective. The average click-though rate for banners fell in 2010, according to a survey by Google.

via Google: Click-Through Rates Fell in 2010 [STUDY].

American Express Offers Businesses Points for Buying Online Ads

 Internet News, Marketing  No Responses »
Aug 232011
 

American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of products and services, including retail purchases, access to dining and entertainment events, travel and gift cards. A program introduced in June also lets users cash in those points for Facebook ads.

via American Express Offers Businesses Points for Buying Online Ads.

Bowling with Zombie Heads

 Design, Marketing  488 Responses »
Aug 222011
 

 

 

These creepy bowling balls are part of an advertising campaign for 13th Street (a murder mystery television channel). The art direction was done by RUOK and spray painting art by Oliver Paass.

via Bowling with Zombie Heads – Illusion – The Most Amazing Creations in Art, Photography, Design, Technology and Video..

Groupon Doomed by Too Much of a Good Thing

 Internet News, Marketing  272 Responses »
Aug 192011
 

The company’s product is not more valuable to users as more people adopt the platform. If anything, the fact that Groupon is witnessing decreasing revenue per merchant and fewer Groupon purchases per subscriber in its maturing markets suggests that growth may actually decrease Groupon’s value to its customers. Yet, Groupon maintains a blind faith that growth will be its salvation.

via Groupon Doomed by Too Much of a Good Thing – Rob Wheeler – Harvard Business Review.

The end is pretty clear; discounts are limited by the real costs merchants have in order to do business. More discounted customers means less and less profit. -JA

 

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