How Much Data Is Created Every Minute? [INFOGRAPHIC]

 Internet News  317 Responses »
Jun 222012
 

Thursday’s sporadic Twitter outages gave addicts like us the shakes. After all, Twitter users average over 100,000 tweets per minute, and the site was down for a whole lot longer than that.

Twitter is far from the only channel through which web users funnel data. Business intelligence company DOMO paired up with Column Five Media to create this infographic, which shows just how much data is generated every minute.

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.

SOURCE:  How Much Data Is Created Every Minute? [INFOGRAPHIC].

 

5 brands that embarrassed themselves on social

 Internet News, Marketing, Meme, Your Brand  259 Responses »
May 162012
 

Social media is constantly evolving, and with this evolution, there are more opportunities than not to misstep. A campaign on social media has hundreds of ways it can go wrong, and most of them are unpredictable. Of course, it’s important to be as prepared as possible, but sometimes, social media fails are bound to happen. After all, we’re only humans managing accounts for brands, right? Learning from others’ mistakes is a great place to start, and some of us lucky ones have learned the hard way. Here are a few examples of the social media campaigns that turned total flop.

SOURCE: 5 brands that embarrassed themselves on social (single page view) – iMediaConnection.com.

 

Twitter’s Most Viral Brands Of The Month!

 Internet News  74 Responses »
Apr 062012
 

These brands on Twitter had to do something right because they have gained the most followers in the past month!

 

 

via Twitter’s Most Viral Brands Of The Month! – Socialbakers.

McDonald’s Addresses Twitter Critics

 Marketing, Your Brand  506 Responses »
Apr 032012
 

Few brands have tested the sometimes scurrilous terrain that is Twitter advertising more than McDonald’s. The brand has occupied the Promoted Trend spot nine times since November 2010, buying an ad unit that Twitter says costs $120,000 per day.

And whether it’s social media users questioning the “meatiness” of the McRib sandwich, turning #McDStories into ugly tales, or having urban dictionary fun with #Shamrocking, the burger chain has earned its social media stripes. Through the events, it’s appeared impervious, as consumers have at times run wild with its Twitter conversations.

In the blogosphere, the campaigns have stirred discussion on whether or not all social buzz is created equally. So ClickZ News interviewed McDonald’s social media director Rick Wion to get his behind-the-hash-tags take on Twitter.

“As a brand,” Wion said, “we know that sometimes critics will take shots, but our primary focus will always be on fans and engaging with customers.”

Here are highlights from the recent email interview:

READ MORE:

via McDonald’s Addresses Twitter Critics | ClickZ.

 

4 smart tactics for brands on Twitter

 interface, Marketing, Your Brand  203 Responses »
Apr 032012
 

And yet, while nearly every brand has its own Twitter account and regularly tweets, many brand messages get drowned out in the constant fire hose of tweets. To make themselves heard above the noise, brands are now racing to reach consumers in social feeds via paid media — using several marketing tactics to make sure their messages are heard. At my company, weve seen brands double their paid social stream advertising in 2011, and large brands have actually increased spend by more than four times.

But getting paid media on Twitter and other real-time social feeds right is no easy task. Which paid media strategies can brands adopt today to reach targeted audiences on Twitter? How can they reach these audiences in a measurable, scalable way — but also ensure consumers experience their messages as rich, engaging content instead of intrusive ads?

Since paid social stream advertising is so new, many brands are learning as they go. To get started, here are four concrete strategies to use social advertising to deepen your brand impact on Twitter.

READ MORE:

via 4 smart tactics for brands on Twitter – iMediaConnection.com.

 

How MTV Got to 100 Million Facebook Likes

 Internet News, Marketing, Your Brand  292 Responses »
Apr 022012
 

In February 12% of all cable TV related  social actions were MTV related and in a breakdown of Fall 2011 MTV shows  and characters comprised  14% share of Voice in the Cable Industry. In August 2011 the VMA’s  helped MTV dominate the cable category with 51% voice share which inlcluded a tweet per second records of Beyonce baby bump and a 30 year ratings , which was  a record for the network.

SEE ACTIVITY CHART:

via Online Marketing Trends: How MTV Got to 100 Million Facebook Likes.

 

Do Top Facebook Brands Top Twitter as Well? – Socialbakers

 Internet News, Marketing  306 Responses »
Sep 202011
 

 

 

If you are owner of one of these branded pages or if they fall in the area of your industry benchmark, take a look at this interesting distinction, which in easy numbers outlays the difference between these two social influencers.

via Do Top Facebook Brands Top Twitter as Well? – Socialbakers.

The Many Arguments to Timing a Campaign

 Marketing, Your Brand  353 Responses »
Sep 192011
 

Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.

via The Many Arguments to Timing a Campaign – MarketingVOX.

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