Jan 272015
 
facebook

Basically, before an ad campaign launches, advertisers can create two test groups: a control group of Facebook users who won’t see the ads, and a second group of users who will. Then, after the campaign runs, advertisers can compare the behavior of the two groups.

The new service move is just one way that the giants of the net—and a wide range of other companies—are working to show that modern technology can not only deliver ads in more pointed ways, but actually prove that people are responding to ads. Google, Twitter, and Adobe are the other big names here. But for Forrester analyst Richard Joyce, who closely follows the online advertising market, Facebook is uniquely positioned to track the success of ads, because it collects so much personal data about its users.

“This can be very powerful,” Joyce says. “It’s hard to create this kind of 360-degree view of the user without the kind of data that Facebook has.”

via Facebook Rolls Out a Tool for Testing Ads With Control Groups | WIRED.

 

 


 

Jun 222012
 

Thursday’s sporadic Twitter outages gave addicts like us the shakes. After all, Twitter users average over 100,000 tweets per minute, and the site was down for a whole lot longer than that.

Twitter is far from the only channel through which web users funnel data. Business intelligence company DOMO paired up with Column Five Media to create this infographic, which shows just how much data is generated every minute.

Next time you run a Google search, think about the fact that it’s just one of 2 million that Google will receive in that minute. In the same amount of time, Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of $272,070 every minute. That’s over $391 million every day — quite the chunk of change.

SOURCE:  How Much Data Is Created Every Minute? [INFOGRAPHIC].