4 ways to become an Instagram rock star

 Internet News, Marketing, Your Brand  469 Responses »
Sep 112012
 

First off, Instagram is obviously a visual medium. Photos should look good, tell a compelling story, or get a laugh whenever possible. Follow the old rule of “know your audience.”

Secondly, brands should use #hashtags, which is how Instagram photos are organized into albums. Brands can leverage popular #hashtags to help users discover their content and create new #hashtags to organize their own content.

Finally, whether your brand is using one of Instagram’s mobile apps or you are building a custom application that uses Instagram’s API, integrate your other social media channels. Share to your other channels, and let your users share to their personal networks. It is worth noting that Instagram is a mobile-only social media platform. But other services, via Instagram’s API, make viewing on the web possible. A favorite of mine is Web.stagram.com.

So what fundamental knowledge do brands need to succeed on Instagram? Consider these simple tips.

MORE:  4 ways to become an Instagram rock star – iMediaConnection.com.

 

5 ways to boost your agency’s social media IQ

 Marketing  434 Responses »
Sep 112012
 

Working in digital media has always been about staying informed. Every new day brings with it a new industry development, whether it’s a corporate merger or the launch of a new marketing platform. Without a doubt, one of the biggest challenges digital agencies face is following the evolution of social marketing.

By now everyone in the business should be an active participant in social media by setting up accounts on social sites, experimenting with new platforms, and building a good list of people to follow on Twitter…but are they? Facing a busy work schedule and urgent client work, many digital marketing professionals don’t have time to read every social media newsletter in their inbox. They have enough on their plates without trying to catch up to an industry that never stops moving. The problem with this is that social media is now a critical part of every digital marketing professional’s work. It doesn’t matter if you’re a project manager, a software engineer, or a senior copywriter: Social media touches every aspect of a digital media campaign.

For the sake of your clients, who rely on your agency to be informed on social trends, you must make social media education a daily part of agency life. Here’s how.

MORE:  5 ways to boost your agencys social media IQ – iMediaConnection.com.

 

Fox to release movie downloads weeks before discs

 Internet News, Marketing  412 Responses »
Sep 102012
 

Fox is to offer movie downloads up to three weeks before the films arrive on disc and in video-on-demand services in a bid to boost digital sales.

The studio’s scheme will take place in the US, and push product – starting with Ridley Scott’s Alien prequel, Prometheus – through the UltraViolet cloud movie service.

Prometheus will be offered to UV users in the States on 18 September – folk waiting for the DVD or Blu-ray won’t get it until 11 October, which is when the film will also be made available to video-on-demand services, such as Netflix. The download will cost less too, though by how much will depend on the extent to which retailers discount a given title’s discs.

Fox executives told the New York Times that the studio will offer early, lower-priced sales on all of its forthcoming films for an indefinite period to give it time to assess the scheme’s impact.

MORE:  Fox to release movie downloads weeks before discs • Reg Hardware.

 

5 Ways Your Business Should Use Twitter Hashtags Mashable 5 Ways Your Business Should Use Twitter Hashtags

 Marketing, Your Brand  319 Responses »
Sep 102012
 

Assuming you already have a Twitter account dedicated to your small business, you should also be investing in hashtags as part of your social media strategy.

But let’s back up a bit, in case you’re unsure what a hashtag even is in the first place. Designated by a number sign (#), the hashtag is paired with a word or phrase to perform a variety of functions. Twitter users attach hashtags to tweets as search mechanisms, categorizing tools and marketing tactics.

In your business’ case, you may choose to attach a hashtag, such as #smallbiz, or even your brand’s name itself, as #nike might do. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches. But hashtags also streamline your own processes. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign. Throughout your campaign, the hashtag files tweets for easy search and organization within Twitter.com.

Now that you’re familiar with the basic hashtag concept, let’s apply principles specific to small businesses. Follow these five tips to improve your brand’s hashtag strategy.

MORE:  5 Ways Your Business Should Use Twitter Hashtags Mashable 5 Ways Your Business Should Use Twitter Hashtags | The top source for social and digital news.

 

Adobe Takes on Salesforce with Social ROI Tool

 Marketing, Tech News  100 Responses »
Sep 062012
 

Adobe officially launched a new suite of marketing tools on Thursday called Adobe Social, which is intended to help users better measure and understand the return on investment they get from their social media campaigns.

With Adobe Social, marketers can monitor mentions for their brand on Facebook and Twitter, find out which customers are the key influencers on each of these networks and track how much revenue is being generated from specific social media campaigns and posts. The platform also makes it easier to target ads to certain audiences, personalize a website based on how the user interacts with it and even build apps for Facebook, effectively making it an all-in-one marketing tool for companies.

The company demoed some of these features at an event in Salt Lake City earlier this year, but Adobe Social has only been available in beta to a small group of customers since then. Starting today, the platform is available to the general public for purchase.

MORE:  Adobe Takes on Salesforce with Social ROI Tool.

 

5 techniques to turbo-charge your Facebook page

 interface, Marketing, Your Brand  524 Responses »
Sep 062012
 

Every startup dreams of building a thriving Facebook page, with millions of loyal, engaged fans who actively take part in contests, post comments, and share regularly — creating a viral buzz. But if you’ve managed a Facebook page, you know it’s not that easy and at times can be extremely challenging.

Here are five techniques that I’ve used to turbo-charge our Facebook strategy; we’ve grown to 14,000 fans with very little advertising, almost doubled our weekly total reach over the last 10 days (up 98 percent), and recently doubled our “people talking about this” measurement, increasing it by 113 percent.

Create a leader board and recognize your top fans

In addition to your ordinary posts and photos, it’s key to enable your fans to create a community. Give them a reason to interact with your page. We implemented an app powered by Booshaka called “Top Fans Pro.”

MORE:  5 techniques to turbo-charge your Facebook page

 

How Pinterest and Instagram are changing your brand strategy

 Marketing, Your Brand  440 Responses »
Sep 042012
 

These new platforms are social at their core. So it’s instantly about more than putting a few images on a page; it’s opening a window into your brand. What companies share must strike a balance between bringing to life a genuine brand story and providing content that inspires and compels action. Furthermore, marketing strategies for how brands engage with consumers should reflect how and why consumers are using those channels.

Following are tips for navigating the waters of these new visual platforms using a combination of direct marketing best practices and our learned understanding of digital and social behavior.

If you’ve ever been a part of a website implementation, you know the biggest sticker shock is always the photography — how much it costs to produce high quality photo inventory. Yet the rise of new visual platforms has made this component more important than ever. Brands must consider the quality of photography and what images should represent their products and services.

MORE:  How Pinterest and Instagram are changing your brand strategy – iMediaConnection.com.

 

Why Social Marketing Will Deliver Positive ROI for Your Brand

 Internet News, Marketing, Your Brand  404 Responses »
Aug 292012
 

If you are an agency or a brand trying to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:

  • 78% are directly influenced by branded posts when making purchases
  • 74% encourage friends to try new products
  • 80% try new things based on friends’ suggestions

MORE:  Why Social Marketing Will Deliver Positive ROI for Your Brand – Adrants.

 

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