5 techniques to turbo-charge your Facebook page

 interface, Marketing, Your Brand  524 Responses »
Sep 062012
 

Every startup dreams of building a thriving Facebook page, with millions of loyal, engaged fans who actively take part in contests, post comments, and share regularly — creating a viral buzz. But if you’ve managed a Facebook page, you know it’s not that easy and at times can be extremely challenging.

Here are five techniques that I’ve used to turbo-charge our Facebook strategy; we’ve grown to 14,000 fans with very little advertising, almost doubled our weekly total reach over the last 10 days (up 98 percent), and recently doubled our “people talking about this” measurement, increasing it by 113 percent.

Create a leader board and recognize your top fans

In addition to your ordinary posts and photos, it’s key to enable your fans to create a community. Give them a reason to interact with your page. We implemented an app powered by Booshaka called “Top Fans Pro.”

MORE:  5 techniques to turbo-charge your Facebook page

 

How Pinterest and Instagram are changing your brand strategy

 Marketing, Your Brand  440 Responses »
Sep 042012
 

These new platforms are social at their core. So it’s instantly about more than putting a few images on a page; it’s opening a window into your brand. What companies share must strike a balance between bringing to life a genuine brand story and providing content that inspires and compels action. Furthermore, marketing strategies for how brands engage with consumers should reflect how and why consumers are using those channels.

Following are tips for navigating the waters of these new visual platforms using a combination of direct marketing best practices and our learned understanding of digital and social behavior.

If you’ve ever been a part of a website implementation, you know the biggest sticker shock is always the photography — how much it costs to produce high quality photo inventory. Yet the rise of new visual platforms has made this component more important than ever. Brands must consider the quality of photography and what images should represent their products and services.

MORE:  How Pinterest and Instagram are changing your brand strategy – iMediaConnection.com.

 

Facebook Mobile Hits 543 Million Users [Infographic]

 Internet News  613 Responses »
Sep 042012
 

In May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

Faster Application = Faster Growth?

The application has been often criticized for being too slow and unresponsive, but about two weeks ago, Facebook issued a massive update to its iOS app and it is now much faster and easier to use. Not to mention that iPads finally support Timeline and it looks great on the retina screen. Facebook for Android has also gone through a smaller update resulting in faster photo uploads.

Mobile Platforms – The Biggest Changes

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

MORE:  Facebook Mobile Hits 543 Million Users [Infographic] – Socialbakers.

 

New page post targeting options coming to all Facebook pages over 5,000 Likes

 interface, Internet News  401 Responses »
Aug 302012
 

Facebook page owners with more than 5,000 fans will soon have access to advanced post targeting options including age, gender, relationship status and education.Facebook began testing this last month, but only a small percentage of pages had access to the additional targeting parameters. Today some marketers received an update from Facebook saying that all pages over 5,000 Likes will get the option this week. Our own InsideFacebook.com page showed the following prompt this afternooon:

MORE:  New page post targeting options coming to all Facebook pages over 5,000 Likes.

 

Why Social Marketing Will Deliver Positive ROI for Your Brand

 Internet News, Marketing, Your Brand  404 Responses »
Aug 292012
 

If you are an agency or a brand trying to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:

  • 78% are directly influenced by branded posts when making purchases
  • 74% encourage friends to try new products
  • 80% try new things based on friends’ suggestions

MORE:  Why Social Marketing Will Deliver Positive ROI for Your Brand – Adrants.

 

Watch Out for This Sneaky Facebook Scam Disguised as a Photo Notification

 Internet News  200 Responses »
Aug 292012
 

The next time Facebook sends you an email about a friend tagging you in a new picture, be cautious — it could be a trap.

A new strain of malware identified by security firm Sophos as Troj/Agent-XNN has been circulating the social networking site, encouraging members to view photos as an attachment. After clicking on the infected link — which is disguised as a Facebook notification email — a ZIP file containing malware allows hackers to gain control over Windows-operated computers.

Although Facebook email notifications typically tell you which friends tagged you in a picture, this malware campaign states “one of your friends added a new photo with you to the album.”

MORE:  Watch Out for This Sneaky Facebook Scam Disguised as a Photo Notification.

 

Twitter and Facebook Get Cozy at Republican Convention

 Internet News, Tech News  356 Responses »
Aug 282012
 

The bulk of the companies here at the Republican National Convention are traditional media firms with dedicated spaces for their reporters to crank out stories about the big event. Then there are Twitter and Facebook. The two social media outfits are sharing a space upstairs and around the corner from a much larger area rented out by Bloomberg.

And why not? More and more, when people look for political information or post politics-related content, they do it on both platforms. The company names are synonymous with social media, and that’s partially why Twitter and Facebook decided to bunk together here at the RNC.

“We’re both here with the same mission. Our goals here are the same – to facilitate open engagement,” said Adam Sharp, who heads up Government, News, and Social Innovation at Twitter. “Obviously our companies have ways in which we compete, but it’s not a zero sum game,” continued Sharp.

Meanwhile Google – one of the only other “non-media” firms here (if it can still be called that) – has taken over a massive space on the main floor of the Tampa Convention Center, complete with primary colored walls, interactive experiences, and a coffee bar dishing out free cappuccinos for the caffeine-quaffing journalists embedded nearby.

MORE:  Twitter and Facebook Get Cozy at Republican Convention | ClickZ.

 

Article: How to edit your Facebook page

 interface, Your Brand  261 Responses »
Aug 232012
 

In the upper part of your page, there is an Admin panel, which we will overlook for now, but later on, it will be a very important tool to track a progress of your Fan page. Under the Admin panel there is a place to set up and edit your Facebook page. You can add/change profile picture of your Facebook page, you can add/change cover photo, you can add/ change the ‘About’ information and lastly, you can write a status, add a photo or a video, or create an event, add a milestone, or ask a question.

Profile Picture

Facebook Profile Picture is a very important part of your Facebook page. When people are searching for Pages, the Profile Picture is one of the first things they will see. So bear that in mind, when you will create your stunning Profile Picture. The Facebook Profile Picture is displayed in 120×120 pixels resolution and Facebook will automatically create a 50×50 pixel miniature that will be displayed along with your Page’s updates and is also displayed in the Facebook search results.

MORE:  Article: How to edit your Facebook page – Socialbakers.

 

Facebook updates messages layout to look and function more like email

 interface, Internet News  288 Responses »
Aug 232012
 

Facebook today announced a new design and features for its messages product on the web. The two-paned layout and addition of keyboard commands makes the update similar to some email clients.

When users access messages from Facebook.com, they will see one column with recent messages and another column with an individual conversation. This should allow for faster browsing, similar to how users navigate messages in the Facebook for iPad app. Users can also search by a sender’s name or keyword at any point. In the previous layout, users could only search for names and keywords from the main inbox. When they opened a message, they could then search within that conversation.

MORE: Facebook updates messages layout to look and function more like email.

 

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