Mar 112013
 

fbvpint

Linkedin and Pinterest are among the top 2 social networks that has seen considerable scale in revenue and users last year and in an interesting research ” shows why Ecommerce and online retailers are throwing their might with Pinterest instead to spending on Facebook A recent chart from Comscore showed that ” Pinterest user base” outspends Facebook users and its ” Spending Power” or consumption patterns are more lucrative to marketers compared to any other social media site

The nature of Pinterest social community is more transactional as compared to other social networks . This is because its not only the numbers but the kind of ” product mix” Pinterest users engage in .

Not many know that 80% of the top Pinterest categories are related to commerce, and its no wonder why more jewelry,Apparels,and Cosmetic, Fashion and beauty chains are heavily investing on it As a result, Pinterest users who shop at Sephora spend 15 times more on its products than the brand’s Facebook followers.

READ MORE:  Why Facebook is Loosing out to Pinterest:Pinterest Users Buy 15 times more – Online Marketing Trends.

 

 


 

Mar 062013
 

Recently, we reported that videos uploaded via Facebook have a higher Engagement Rate than YouTube links. You asked us how these two methods of uploading videos affect their reach – here are the results!

For the purpose of this study, we have chosen videos that brands have shared across Facebook during the last three months. As you know, there are two options – to either upload the video natively from your computer or to share a link to your video from YouTube. Apparently, admins prefer the latter, with 4 731 YouTube links posted vs. 554 Facebook videos, from December 4th – March 3rd 2013.

Facebook videos tend to have a higher Engagement Rate than YouTube links (0.22% on average compared to 0.10%). As already mentioned in the previous study, this could be due to the fact that you can play Facebook videos directly from the mobile news feed, which is increasingly becoming a preferred way of social update consumption. Interestingly enough, both YouTube links and Facebook videos generate nearly the same fan interaction, with about 77% of Likes, 16% of Shares, and 7% of Comments.

READ MORE:  Facebook Videos Have a 10x Higher Viral Reach than YouTube Links 

 

 


 

Mar 062013
 

These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.

RadioShack launched its mobile site in 2011, streamlining it to make it easier for shoppers to quickly find products and services. It includes a mobile, touch-optimized store locator with click-to-call and GPS functionality. After its launch, the retailer found the average order value increased by 30 percent.

An analysis of four months’ worth of data completed by RadioShack with Mindshare, its agency, found that 36 percent of clicks were on its store locator page. Based on internal data, they estimated that 40 to 60 percent of clicks on its store locator resulted in visits to a physical store. Of those who did shop at a store, 85 percent made a purchase.

Before this study, RadioShack had only tracked conversion on its mobile site; it didn’t have great visibility into how mobile search affected in-store sales. “It wasn’t a good way to capture the whole conversion process and how users are interacting. The study was trying to follow the customer through the whole experience,” says Lisa Little, RadioShack search marketing manager.

READ MORE:  RadioShack and Adidas Find Store Locators Ring Up Sales | ClickZ.

 

 


 

Mar 052013
 

calendar

IMN recently surveyed marketing professionals across different industries to get a clear picture of how they viewed content marketing programs, and subsequently, measured its effectiveness. While the vast majority of respondents understand the value of a content marketing program, have a solid grasp on what the goals of the program should be, and are engaged in content marketing efforts, many are having serious challenges in executing a content marketing program at a very basic level. Internal resource constraints, finding and sourcing relevant content, making sure content passes regulatory compliance, and hiring good content writers were the primary challenges respondents faced when implementing a content marketing strategy.

Content marketing program drivers

Customer and prospect engagement and awareness are two of the top goals for content marketing programs. Combined, these two responses represented the top goal of 51 percent of survey respondents. Customer loyalty, increased leads, increased revenue, and thought leadership are also program drivers. While 82 percent of respondents were either directly or indirectly involved in their content marketing strategy, 29 percent did not feel they had a solid understanding of what content marketing could accomplish in terms of customer engagement.

To achieve any of these program goals, organizations need to map the type of content to the goal. For example, if customer and prospect engagement is a top goal, thinking about the top five questions a prospect might ask and mapping the content to those areas would be a sound strategy.

READ MORE: How to create a stellar content marketing program – iMediaConnection.com.

 

 


 

Mar 042013
 

Facebook-like-button

This presentation on “6 Social Media Tips for Traditional Media” was presented by Erica Swallow on Friday, June 25, 2010 at Social Media Brasil (http://www.socialmediabrasil.com.br/), the largest social media conference in Brazil.

The presentation cover six tips that online publishers should consider when implementing a new social media strategy or improving upon an existing strategy.

 

 

 

via Six Social Media Tips for Traditional Media.

 

 


 

Feb 112013
 

old-tv

Many complained that this years Super Bowl commercials were lackluster, didnt push the edge enough, werent entertaining, etc. Theres a reason for that. Companies that choose to advertise for the Super Bowl face a huge risk. Not only is there the average $4 million investment this year for a 30 second spot, but then there is the criticism from critics, the media, special interest groups. Heaven forbid that one of them is upset by something in the commercial.

One of the most controversial ads this year was GoDaddys ad with a super model making out with a computer nerd.

MORE:  South Florida Interactive Marketing Association Blog: Super Bowl Ads – The Criticism Hurts.

 

 


 

Feb 042013
 

twitter-logo

Anyone watching the Super Bowl this evening saw a great game — and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half hour.

As the eventual champion Baltimore Ravens and the San Francisco 49ers — and tens of thousands inside New Orleans Superdome and millions watching on TV — waited, Oreo came up with an idea so brilliant and bold that it out and out won the night.

“Power out? No problem,” the tweet read, along with a hastily-put together image of an ad showing an Oreo and the brilliant tag line, “You can still dunk in the dark.”

The tweet caught fire, and as of this writing had been retweeted 13,734 times.So how did the cookie company act so fast, and get so many talking — all with minimal time available, and negligible expense?

MORE:  How Oreos brilliant blackout tweet won the Super Bowl 

 

 


 

Jan 242013
 

tumblr-icon

As a favorite hangout for the Millennial generation, Tumblr is already helping some brands reach this prized audience. (Check out some of the brands already on Tumblr here.) Every industry — from fashion to finance — is represented, and these companies are finding new and creative ways to connect to their customers using this platform.

Let’s take a look at a few of the opportunities your brand might be missing on Tumblr, as well as the brands that are getting it right.

Go native

Tumblr isn’t like any other social network, so a content strategy applied to Facebook, Twitter, or a blog won’t yield the same results on Tumblr. The most popular form of expression on the platform is visual — photos and GIFs (animated images).

To be successful on Tumblr, you first need to find a way to express the visual elements of your brand or message. This approach can showcase a different side of your brand, allowing you to communicate your brand’s personality in a new way. Striking images garner a great deal of attention on Tumblr.

MORE:  4 brands that are taking Tumblr by storm

 

 

 

Jan 162013
 

email

What kind of company has the best chance of success using email to acquire new customers? I’ve identified four key characteristics of successful programs:

Their target audience is small and medium-sized businesses

If you are marketing to Fortune 500 companies, it is extremely hard to achieve the scale you need to make email marketing cost effective. The list sizes just aren’t there, and the CPMs can be prohibitively high. If you have an extremely valuable offer, email might be viable, but direct mail or inside sales approaches probably make more sense. Yes, I just wrote that.

They have a very compelling offer

You are an uninvited guest, so you need to show up with some really good wine. Free trial offers, dramatic cost savings, and exciting promotions all have proven effective at getting emails opened. White papers are OK, but they don’t tend to attract those ready to make immediate transactions. (If you’re building a prospect database, however, they are very effective). You might never get a second chance to email to this person, so you need to swing for the fences right away.

MORE:  4 characteristics of successful email acquisition programs

 

 


 

Jan 162013
 

internet-web

How do you choose the best social network for your content?

Know network demographics

First and foremost, know who is using the network. So many of us hear about how other businesses are using Facebook, LinkedIn, Pinterest, Instagram, Twitter, and the list goes on. That doesn’t mean every network is right for you. You need to know who is actually active in each network.

A report recently put out by Pew Research showed that the majority of users on Pinterest are women and the top users of Facebook are under 50. When you’re sharing content by network, you need to know the makeup of the network. This information should be a significant factor in choosing what to share.

Know fan and follower demographics

Along with the network as a whole, it’s important to get a sense of who your fans and followers are by channel. The demographics of your Facebook fans may be very different than that of your LinkedIn connections. The content they consume should therefore be different.

When evaluating demographics by network, there are a few places to look:

MORE:  How to choose the best social network for your content