Who owns your files on Google Drive?

 Internet News, Law  680 Responses »
Apr 252012
 

Within hours of Google launching its new online storage service, the terms and service have come under heavy fire by the wider community for being able to potentially stifle innovation and harm the users Google seeks to serve.

After Dropbox and Microsofts SkyDrive — the two largest online storage services on the Web — Google was late to the party by a number of years. While Google needed no advertising to drum up support, what may hold back uptake is that as per the terms and conditions of using the product, the files you upload to the Google Drive product undergoes a rights transition.

A quick analysis of Googles terms of service shows how the search company owns the files you upload the minute they are submitted, and can in effect do anything it wants to your files — and thats final. But there is a small catch.Heres what the terms say:

SOURCE: Who owns your files on Google Drive? | Internet & Media – CNET News.

 

Facebook Timeline Alienating 50% of its Users

 interface, Internet News  542 Responses »
Apr 242012
 

More than half of Facebook users are worried about timeline, according to a poll of 4,110 people by Sophos.

More specifically, of the 4,110 respondents to the Sophos poll:

  • 51.29 percent said timeline worried them;
  • 32.36 percent said they didn’t know why they were still on Facebook;
  • 8.39 percent guessed they’d get used to timeline; and
  • 7.96 percent liked timeline.

According to  Sophos, the type of Facebook user who would respond to one of its polls is likely more security-conscious than the average user on the social network.

Still, more than 50 percent expressing concern and fewer than eight percent giving timeline the thumbs-up isn’t exactly a ringing endorsement.

SOURCE: Online Marketing Trends: Facebook Timeline Alienating 50% of its Users.

 

How time of day affects content performance

 Internet News, Marketing  258 Responses »
Apr 242012
 

To start, they represent the top BuzzFeed articles in terms of the amount of views received in a single hour over the past year. In other words, these three articles saw the biggest spikes in traffic of anything weve published recently. But the similarities dont end there — these spikes all occurred within the same two-hour period of the day!

Theres always been the sense among publishers and marketers that content is key, and I dont disagree with that. Each of the examples above owes the majority of its success to the fact that people found the content interesting and sharable. But the fact that each example took off at the same time of day also illustrates a pivotal role that time of day plays.

SOURCE: How time of day affects content performance – iMediaConnection.com.

 

What consumers share on Facebook — and why

 Internet News, Marketing, Meme, Your Brand  378 Responses »
Apr 202012
 

As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how those pages work to influence readers.

Facebook’s announcements last month make it clear the social media giant is ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.

For anyone interested in analyzing what types of content drive what types of engagement, there isn’t a much better place to look than Facebook. It offers the richest mix of content types, combined with clearly defined interactions, or engagements — all of which can be tracked with unprecedented access to information.

SOURCE: What consumers share on Facebook — and why – iMediaConnection.com.

 

Google Drive Interface Leaked in Employee Presentation

 interface, Internet News  344 Responses »
Apr 202012
 

Tuesday we heard rumors that Google will soon be launching Google Drive — its own cloud service — and now we have an exclusive screen shot of the Google Drive interface that seems to confirm that rumor.

A Google employee giving a presentation at a university in Brazil Tuesday appears to have accessed that presentation via Google Drive. Pedro Henrique Moschetta was at the keynote, and sent Mashable a shot of what may be Google’s cloud service in action.

“Some friends and I were watching a seminar with a Google employee called João Itaqui Google Enterprise director in Brazil here at Universidade Feevale Feevale University in Novo Hamburgo, RS — Brazil when we noticed he had an option called “Drive” in his Google toolbar.” says Moschetta. “I think he, as a senior employee, has early access to Google Drive before public announcement or release.”

SOURCE:  Google Drive Interface Leaked in Employee Presentation [EXCLUSIVE].

Why video is the new TV

 Internet News, Marketing  315 Responses »
Apr 192012
 

Earlier this month, The Wall Street Journal ran an article (which I read online) about P&G cutting up to $1 billion out of its marketing budget over the next five years. The anticipated loser: TV. The predicted winner: digital. As The Wall Street Journal suggested, P&G will be “leaning more heavily on lower-cost digital marketing and easing up somewhat on pricey broadcast ads.” That’s a big change for a marketer the size of P&G. The article explored TV’s role in P&G’s marketing mix — generating awareness and interest; but it’s the digital that amplifies the message and really engages customers. Because of this new mindset, P&G is exploring a new currency to measure their marketing efforts across traditional and digital touch points: the electronic gross rating point.

Online video provides marketers the best of both worlds: the sight, sound, motion, and “magic” of traditional TV, and the targetability, accountability, and interactivity of online media.

SOURCE: Why video is the new TV – iMediaConnection.com.

 

Top Schools from Berkeley to Yale Now Offer Free Online Courses

 Education, Internet News  400 Responses »
Apr 182012
 

On average, it will cost $55,600 to attend Princeton, Penn, Michigan or Stanford next year. But now you can enroll in online courses at all four universities online for free.

The universities won’t just be posting lectures online like MIT’s OpenCourseWare project, Yale’s Open Yale Courses and the University of California at Berkeley’s Webcast. Rather, courses will require deadlines, evaluations, discussions and, in some cases, a statement of achievement.

“The technology as well as the sociology have finally matured to the point where we are ready for this,” says Daphne Koller, a co-founder of Coursera, the for-profit platform classes will run on.

“This is a group that didn’t grow up at a time when there weren’t browsers,” Koller adds. “They have the mental state that allows them to say, ‘I’m willing to get a good portion of my education online.’”

Coursera grew out of an experiment in Stanford’s computer science department that opened up a handful of classes to non-Stanford students via the Internet. The online students received a signed letter from the instructor (but no credit) upon completion.

SOURCE: Top Schools from Berkeley to Yale Now Offer Free Online Courses.

 

Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT]

 Internet News, Tech News  520 Responses »
Apr 182012
 

Google‘s foray into personal cloud storage, Google Drive, is about to launch next week, according to a report from The Next Web.

Citing a draft release from one of Google’s launch partners for the service, TNW claims the service will initially be free, giving out 5 GB of storage to every user.

The details on how, exactly, Google Drive will integrate with your PC are scarce; “desktop folder” integration on Mac and Windows machines is mentioned, but not explained.

The launch date could very well be real. In February 2012, a report (with screenshots) said the service is already live for some users, which usually means the official launch is coming soon.

SOURCE: Google Drive to Launch Next Week With 5 GB of Free Storage [REPORT].

 

Facebook pages for artists now include ‘listen’ button

 interface, Internet News  235 Responses »
Apr 182012
 

Facebook has implemented a “listen” button on artists’ fan pages that lets users instantly stream songs from an artist’s catalog.

The button, which sits between options to Like and message the page below an artist’s cover photo, plays music using whichever Facebook-connected streaming service a person uses most frequently. Users can play and pause a song with the button, but they have to visit the streaming service to skip to the next song or fast forward through a track.

The feature will help users sample music when they visit an artist page for the first time and could help make Facebook a go-to option for people looking for new music, similar to how many people used MySpace in its heyday. Streaming services will benefit from the traffic and artists will appreciate Facebook linking to legally licensed versions of their work. Page tab application companies like ReverbNation and BandPage could suffer, since one of the key features they offer is music players for artists’ Facebook pages.

SOURCE: Facebook pages for artists now include ‘listen’ button.

 

Facebook Rolls Out Bigger Profile Images, Days After Google+

 interface, Internet News  497 Responses »
Apr 162012
 

Facebook Rolls Out Bigger Profile Images, Days After Google+: “Over the course of the last week, Facebook has started to roll out a small improvement to Facebook profiles, increasing the size of a user’s profile picture on their Timeline, a move that comes just days after Google updated Google+ profiles to sport a larger photo.

Previously, a Timeline photo measured 130 x 125 pixels, overlaying a user’s Timeline Cover image. The image is a smaller version of a user’s profile image, which can be displayed in full when a visitor clicks it.

However, as Emanuele Bartolomucci and a number of Twitter users have noticed, Facebook’s profile images now measure 166 x 160 pixels.

SOURCE: Online Marketing Trends: Facebook Rolls Out Bigger Profile Images, Days After Google+.

 

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