Working in digital media has always been about staying informed. Every new day brings with it a new industry development, whether it’s a corporate merger or the launch of a new marketing platform. Without a doubt, one of the biggest challenges digital agencies face is following the evolution of social marketing.

By now everyone in the business should be an active participant in social media by setting up accounts on social sites, experimenting with new platforms, and building a good list of people to follow on Twitter…but are they? Facing a busy work schedule and urgent client work, many digital marketing professionals don’t have time to read every social media newsletter in their inbox. They have enough on their plates without trying to catch up to an industry that never stops moving. The problem with this is that social media is now a critical part of every digital marketing professional’s work. It doesn’t matter if you’re a project manager, a software engineer, or a senior copywriter: Social media touches every aspect of a digital media campaign.

For the sake of your clients, who rely on your agency to be informed on social trends, you must make social media education a daily part of agency life. Here’s how.

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