How Orabrush’s $28 Facebook Ad Buy Won Over Walmart

 Marketing, Your Brand  205 Responses »
Sep 212011
 

Orabrush can thank a $28 Facebook ad buy for helping get its $5 tongue brushers into 3,500 Walmart stores. The retail partnership, announced today by Salt Lake City-based Orabrush, seemed in peril just a few months ago as the brand’s marketers felt the big box retailer was icing them.

“We were talking with Walmart, but then they kind of blacked out on us,” Jeffrey Harmon, Orabrush’s CMO, told ClickZ News. “They stopped returning our emails. For weeks and weeks, they weren’t responding. And we didn’t want the thing to go cold.”

That’s when Harmon bought ads on Facebook’s self-service platform targeting college graduates in Bentonville, AR, where Walmart is headquartered. The ad copy stated that Walmart employees had bad breath.

via How Orabrush’s $28 Facebook Ad Buy Won Over Walmart | ClickZ.

Playing with Planes, Trains and Automobiles

 Design, Marketing  227 Responses »
Sep 212011
 

 

 

“Reseau Ferre de France” is a film promoting a railway infrastructure company of the same name (RFF). The movie displays tilt-shift technique and other visual effects. It was directed by Thierry Poiraud and cinematography by Patrick Messina.

via Playing with Planes, Trains and Automobiles – Illusion – The Most Amazing Creations in Art, Photography, Design, Technology and Video..

Do Top Facebook Brands Top Twitter as Well? – Socialbakers

 Internet News, Marketing  306 Responses »
Sep 202011
 

 

 

If you are owner of one of these branded pages or if they fall in the area of your industry benchmark, take a look at this interesting distinction, which in easy numbers outlays the difference between these two social influencers.

via Do Top Facebook Brands Top Twitter as Well? – Socialbakers.

Scientists unravel AIDS virus mystery with unlikely ally: gamers

 interface, Tech News  301 Responses »
Sep 202011
 

 

 

We always knew gamers had serious smarts, but now the rest of the world knows it, too. Gamers have been listed alongside scientists as responsible for cracking the code of how an enzyme of an AIDS-like virus is put together.

The accomplishment, chronicled in a recent issue of Nature Structural & Molecular Biology, is a puzzle that has stumped science for well over 10 years. The enzyme M-PMV, in the protease family, is key in the molecular structure of retroviruses that causes AIDS in simians and includes HIV. Understanding how a virus is put together is a major leap towards understanding how to construct drugs to combat disease.

via Scientists unravel AIDS virus mystery with unlikely ally: gamers | DVICE.

Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting

 interface, Internet News, Marketing  175 Responses »
Sep 202011
 

 

 

Facebook will add new feedback buttons to stories in the news feed, according a TechCrunch source. Starting with “Read”, “Listened”, and “Watched” buttons, users will be able to indicate that they’ve already consumed a piece of content. This will allow them to provide more specific information about how they’re related to different types of content, which could help Facebook refine the news feed to show them more of similar types of content. The tip matches with the tagline “Read, Watch, Listen” which AllThingsD heard will be used for the f8 conference.

via Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting.

Building prototypes in HTML and CSS

 Education, Web Design  389 Responses »
Sep 202011
 

 

 

Prototyping tools can be restrictive and it’s becoming more important that designers know how to code up their concepts, so Leisa Reichelt organised a workshop teaching how to build prototypes in HTML and CSS. Here Anna Debenham summarises what she taught on the Code Fitness day

If you already know how to build a basic web page, you probably won’t learn anything here. But if you don’t, or your knowledge is from back in the days of table-based layouts, this will give you a good grounding in building prototypes in HTML and CSS.

via Building prototypes in HTML and CSS | Tutorial | .net magazine.

Google+ Adds 9 New Features, Opens to the World

 Internet News  154 Responses »
Sep 202011
 

 

 

Look out Facebook, here comes Google+. After three months as an invite-only service, Google+ has thrown open its door to the world and rolled out a slew of new features. The announcement comes just days before Facebook’s annual f8 developer conference and seems clearly aimed as a shot across the social network giant’s bow. Let the social wars begin.

Of course Facebook has already weathered at least one of Google’s attempts at a social network, the now marginalized Buzz (two if you include Wave). But this time around Google has done more than roll out a Facebook clone. As part of Google’s attempt to carve a unique spot for Plus, the company is rolling out several new features, including mobile support for the Google+ video chat feature known as “Hangouts.”

via Google+ Adds 9 New Features, Opens to the World | Webmonkey | Wired.com.

Videos We Like

 Agency News  304 Responses »
Sep 192011
 

Cool Site of the Week: DocumentaryHeaven

 Education, Internet News  238 Responses »
Sep 192011
 

 

 

With subscription services like Netflix and Hulu Plus, downloadable content from iTunes and Amazon, and freebies from Crackle or YouTube It’s getting harder to justify paying for cable. For those of us who prefer our time in front of the tube stimulate, rather than rot our brains, DocumentaryHeaven may be the final push we need to usher our cable TV and satellite subscriptions out the door.

via Maximum PC | Cool Site of the Week: DocumentaryHeaven.

Exclusive preview of the hottest CSS specs

 Education, Web Design  483 Responses »
Sep 192011
 

Divya Manian, web opener for Opera Software, provides an exclusive look behind the CSS Working Group and the lowdown on 13 exciting CSS3 specs being discussed right now. If you want to know the future of CSS, read on!

Most of the fancy CSS features that you use in your style sheets are defined by a group of people who form the part of the CSS Working Group. Typically this occurs when members of the group/web developers bring a proposal for a feature in a CSS specifications — on the www-style mailing list typically — or a change in the definition, it gets discussed and then a few implementors (typically browsers such as Opera, Chrome, Safari or Firefox) implement it (or implementations are brought to discussions to become part of a specification), more discussions ensue and so on.

via Exclusive preview of the hottest CSS specs | Feature | .net magazine.

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