May 282013
 

 facebook

Marketers at Vistaprint, Dove and Nissan will have been very busy recently. All three have fallen victim to advertising appearing next to compromising content on Facebook. The companies found their collateral next to materials supporting and making light of domestic abuse which has led to a customer backlash and severe criticism in the media.

Both companies were quick to respond to the issue, with Vistaprint posting an explanation on their Facebook page, and Nissan on their Twitter feed. While Dove hasn’t replied on either platform, it’s written to campaigners to apologise. However, the fundamental problem with the Facebook platform is that it targets individuals and not the content of each of the pages where the adverts land. Because of what might be totally innocent searches of Facebook or page ‘Likes’, adverts can then appear on pages which have the worst kind of content on them. And according to Facebook’s own rules, it’s up to users to self-regulate the site. There are no protective measures in place for brands.

All of this comes at a time when the pressure group the Everyday Sexism Project has been challenging brands to better manage where their advertising appears. The group wants companies to introduce stricter practices to help prevent against them appearing to support such material.

MORE:   Vistaprint’s Facebook fail just the tip of the iceberg « iMediaConnection Blog.

 

 


 

May 282013
 

 CSS3_logo

Knowledge needed: Basic HTML, Basic CSS/CSS3

Requires: Code Editor

Project time: About an hourDOWNLOAD SOURCE FILESVIEW DEMO

Create a modern CSS3 hover effect by using CSS transitions, transforms and delays

A CSS transition gives us the ability to animate changes to a CSS property value. This can be used to smoothly change a value, and by using transition delays we can cue the transition of elements. A CSS transform allows us to transform elements in two or three dimensional space. In this tutorial, we will be using 2D transformations.

MORE:   Create modern CSS3 hover effects | Tutorial | .net magazine.

 

 


 

May 282013
 

 

Opera has built a new Web browser from the ground up, and it’s available now on Windows and Mac.

The new Opera, which the organization is calling Next, its channel for what used to be known as “beta,” was built from scratch, it claims. What has resulted is a much cleaner interface and a host of features that Opera says, will make it easier for users to find contents.

The big change is that Opera has replaced its proprietary engine Presto with the Chromium engine. That will allow the company’s browser to load more quickly and handle slow network connections more effectively.

MORE:   Opera Next makes its debut on Windows, Mac | Internet & Media – CNET News.

 

 


 

May 282013
 

 random-numbers

In March, readers followed along as Nate Anderson, Ars deputy editor and a self-admitted newbie to password cracking, downloaded a list of more than 16,000 cryptographically hashed passcodes. Within a few hours, he deciphered almost half of them. The moral of the story: if a reporter with zero training in the ancient art of password cracking can achieve such results, imagine what more seasoned attackers can do.

Imagine no more. We asked three cracking experts to attack the same list Anderson targeted and recount the results in all their color and technical detail Iron Chef style. The results, to say the least, were eye opening because they show how quickly even long passwords with letters, numbers, and symbols can be discovered.

The list contained 16,449 passwords converted into hashes using the MD5 cryptographic hash function. Security-conscious websites never store passwords in plaintext. Instead, they work only with these so-called one-way hashes, which are incapable of being mathematically converted back into the letters, numbers, and symbols originally chosen by the user. In the event of a security breach that exposes the password data, an attacker still must painstakingly guess the plaintext for each hash—for instance, they must guess that “5f4dcc3b5aa765d61d8327deb882cf99″ and “7c6a180b36896a0a8c02787eeafb0e4c” are the MD5 hashes for “password” and “password1″ respectively. (For more details on password hashing, see the earlier Ars feature “Why passwords have never been weaker—and crackers have never been stronger.”)

While Andersons 47-percent success rate is impressive, its miniscule when compared to what real crackers can do, as Anderson himself made clear. To prove the point, we gave them the same list and watched over their shoulders as they tore it to shreds.

MORE:  Anatomy of a hack: How crackers ransack passwords like “qeadzcwrsfxv1331” | Ars Technica.

 

 


 

May 212013
 

 facebook

Since the beginning of last year, we’ve seen a steady increase in the number of ad placements and supported platforms available to advertisers on Facebook. Now, knowing what options you have at your disposal is more important than ever!

Facebook took improvements in ad space pretty seriously and implementing these changes proved to be a successful – Facebook’s mobile efforts, in particular, are starting to achieve impressive results.

During the first quarter of 2013, 30% of Facebook’s ad revenue came from mobile devices, rising from 23% during the previous quarter and 14% the quarter before that. In the first quarter of 2012, Facebook mobile constituted 0% of its total revenue. The company has also begun focusing more on ads in the News Feed, opening up a lot of opportunities for advertisers.

Ad Placement Options

Currently, there are six different ad placements available to advertisers:

Homepage

All Facebook

News Feed (desktop, mobile)

Typeahead

Logout Page (available only through Facebook IO)

MORE:   Know Your Place! Where to Put Ads on Facebook | Social Media Statistics & Metrics | Socialbakers.

 

 


 

May 212013
 

Facebook is maturing as an ad platform, but are brands really seeing ROI? Here’s a case study that examines the true potential of this social network.

When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didnt guarantee dealerships that sales would rise. However, after launching several local Facebook campaigns, revenue with a Facebook footprint started to pour in.

 

MORE:  Do Facebook ads work? – iMediaConnection.com.

 

 


 

May 202013
 

 

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users.

One major change is users can now click on any area of a map, and Google will respond by showing you information about what is in the area that you could be interested in, such as restaurants, businesses, and hotels. This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city.

There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of their business.

MORE:  Google Maps Gets a Brand New Look | ClickZ.

 

 


 

May 202013
 

Having to manually apply the same features to near-identical elements can get tiresome. Fortunately, Dmitry Tsozik has a great trick for generating variants of an object or icon

This article first appeared in issue 234 of .net magazine – the world’s best-selling magazine for web designers and developers.

Have you ever thought how awesome it would be to remove all repetitive routines from your daily design work? Or how to get build some kind of graphic assets library in Photoshop – similar to Flash, Illustrator, After Effects and other Adobe apps? And wouldn’t it be great to have a couple more hours a day to add final touches to your designs?

In this tutorial, we’ll attempt to address all three questions, exploring a cool trick that enables you to work on any number of variations of an image at once. This workflow is extremely useful for games assets, and for GUI designers creating icons. It enables you to work on one object, save it, and let Photoshop distribute all the changes you’ve made to any number of variant copies.

If you’re familiar with Smart Objects, you already know that you can have multiple instances of one element. This tutorial will show you how to use Smart Objects in an even smarter way. I developed the technique trying to mimic an awesome workflow in After Effects, and it turns out that it works pretty well in Photoshop, too.

MORE:   Design 100 objects at once in Photoshop | Tutorial | .net magazine.

 

 


 

May 202013
 

 random-numbers

Three months after hackers working for a cyberunit of China’s People’s Liberation Army went silent amid evidence that they had stolen data from scores of American companies and government agencies, they appear to have resumed their attacks  using different techniques, according to computer industry security experts and American officials.

The Obama administration had bet that “naming and shaming” the groups, first in industry reports and then in the Pentagon’s own detailed survey of Chinese military capabilities, might prompt China’s new leadership to crack down on the military’s highly organized team of hackers — or at least urge them to become more subtle.

But Unit 61398, whose well-guarded 12-story white headquarters on the edges of Shanghai became the symbol of Chinese cyberpower, is back in business, according to American officials and security companies.

MORE:   Chinese Hackers Resume Attacks on U.S. Targets – NYTimes.com.

 

 


 

May 152013
 

 Gutenberg_Bible

If only all brands made such contemporary and edgy digital content. Unfortunately, they don’t.

No doubt, digital drek is common, but fear not! If brands avoid these seven deadly sins of digital — which are as annoying as 10 straight head-on ads and as passé as an Avril Lavigne concert — they’ll be well on their way to success.

Corporate tone on social media

Kudos to companies like Kraft and Lowe’s that engage consumers with two-way conversations and social media teams. Both understand social media is not about posting $2 off coupons for cheese or lawn chairs that you have to buy right this minute. They post items that engage consumers and humanize their brand by acting like normal people and less like a car sale at the end of the month. It’s less about “sell, sell, sell” and more about “hello, hello, hello.”

MORE: The 7 deadly sins of digital marketing – iMediaConnection.com.