Aug 202012
 

Brands and their marketers would like to shift more budget to online video — really. They know perfectly well that consumers are there waiting. But online will never have the gravitas of TV advertising until one very important change takes place.

It’s not technology or inventory (or lack of it) that’s the problem. It’s not the sites or the screen size or the devices. And it’s certainly not measurability.

It’s how video is sold online. And until it changes, TV will rule.

Digital video, specifically in-stream, is marketed as a TV-like experience. Indeed, like TV, viewers must watch the entire ad to get to the desired content (although they rarely do in either medium). What’s fundamentally different, however, is the connection between the programming and the ad — the emotional or thematic link that captures a viewer in the right frame of mind for a specific product or idea. And it’s totally missing online.

MORE:  Why online video remains in TV’s shadow – iMediaConnection.com.

 


Aug 202012
 

Many of use Facebook as a way of comparing our careers and relationships with those of everyone else. According to Dr. Jay, the problem with this is that “our nights spent sitting on the couch surfing Facebook feel low compared to the high life everyone else seems to be leading”—at least in the smiling, happy, perfect pictures. These upward comparisons make people feel bad yet somehow we can’t stop looking.

If you once found Facebook to be helpful and fun but now feel that it is harmful and negative, you may have lost control of your use. Cultivating a more intentional relationship with Facebook and other online platforms makes us more in tune to our true interests and freer to engage in real world matters with real world consequences. Here are “Ten Things” you can do to curb your Facebook addiction—and use your resulting free time and energy to work towards social and political change.
MORE: Ten Things You Can Do to Curb Your Facebook Addiction | The Nation.

 


Aug 152012
 

It’s not just customers who are drifting away from their laptops and desktops to do everything on mobile devices. More and more, entrepreneurs are cutting the bulky power cord and conducting business on the go. Thanks to tablets and the ever-growing selection of mobile apps that’s easy to do.

We asked 10 successful entrepreneurs to share the apps that boost their business productivity. Here are their top picks.

MORE:  10 Essential Tablet Apps for Business.

 


Aug 152012
 

Google has added the ability for users to select their own URL addresses on the Google+ social networking service.

The company said that it would initially be rolling out the personalized URL option for verified accounts, limiting the service to large brands and celebrities in its initial phase. The company said that it plans to add the option to more users in time.

The new scheme will allow users to not only personalize their URLs, but also dramatically shorten the address for accounts. The new scheme will display the user’s name and a ‘+’ sign directly behind the Google.com domain.

For example, David Beckham has registered the +DavidBeckham address, changing the football star’s URL to google.com/+DavidBeckham.

MORE: Google+ Adds Custom URLs for Brands | ClickZ.

 


Aug 152012
 

When it comes to exercising the advertising muscle of political campaigns, candidates have a new set of tactics at their disposal. This political season, campaigns are expected to spend a whopping $9.8 billion in political advertising. Beyond the increased campaign budgets, the advertising technologies fueling the campaigns have also evolved in the last four years for both TV and online advertising. Heres how:

MORE:  7 political ad tactics every marketer should know

 


Aug 132012
 

McAfee Social Protection doesn’t force you to make a blanket restriction the way Facebook’s privacy settings do, so you can block your office manager from seeing those pictures of you dancing drunk at a bar in Cabo, while letting them see all of the nice pictures of your family and pets. If they try to see a picture that’s blocked, all they’ll get is a blurry pixelated version that reveals nothing.

Even if you are one of the chosen few who gets to see a picture, McAfee claims that the app will make it impossible to download, even using print screen or other common workarounds. Still, if you’re really desperate, I guess they can’t stop you from taking a picture of the screen with a camera.

MORE:  App stops creepy stalkers from stealing your Facebook pictures | DVICE.

 


Aug 132012
 

Facebook has recently begun asking users to “tell us what you like” after they hide an ad. The module then links to the page discovery browser, which presents a number of pages that users can Like and add to their interests.

When users see a Facebook ad they don’t care for, they can click the X that appears in the top right corner. The ad will be hidden and users can indicate why they didn’t like the ad. This week we noticed that after this step, Facebook now prompts users to visit the pages browser. The site, which Facebook introduced in 2010, shows icons of pages that are popular in a user’s country, but also factors in pages which are popular among their friends.

MORE:  Don’t like Facebook ads? Facebook wants to know what you do like.

 


Aug 132012
 

C Spire Wireless, a small, southern wireless provider formerly known as Cellular South, has an ambitious plan to build a fast, 4G LTE network to reach its 900,000 customers. To do it, C Spire bought $192 million worth of 700 MHz wireless spectrum, which is considered some of the most valuable wireless spectrum that’s still available because it can travel long distances and penetrate obstacles.

But there’s a problem. C Spire claims it hasn’t been able to use this spectrum and hasn’t been able to deploy its 4G network. It says the bigger carriers, especially AT&T, have used their market power to ensure chip designers and device makers make equipment compatible with their flavor of the technology, leaving smaller carriers in the cold. And without devices and network gear, C Spire says it’s been sitting on a costly resource it can’t use — and thus can’t deliver to you, the consumer.

“We will deploy our 4G LTE network,” said Eric Graham, C Spire Wireless’ senior vice president for strategic relations. “But the fact that AT&T is using a different band plan [that is, a set of technical standards for equipment] in the 700 MHz spectrum has slowed things down. At least initially we’ll be using other spectrum other than the 700 MHz spectrum we bought for 4G. But eventually, we are going to need that spectrum to add more capacity to our network.”

In the wireless industry, it seems, you can never have too much spectrum. Even AT&T and Verizon Wireless, which together control about 70 percent of the wireless market, say they need more of it. But even if you have enough spectrum, as C Spire argues, the big guys can use their leverage with suppliers to make it darn difficult for you to use it.

Can you imagine what would happen if the industry giants further solidified their hold on the market by hoarding even more spectrum? Bad things, those underdogs would assure you, starting with higher costs for consumers and fewer innovations. And that, they say, is why regulators and judges need to intercede.

“We are at a critical time in the evolution of the wireless industry,” said Kathleen Ham, vice president of federal regulatory affairs for T-Mobile, in an interview with CNET. “And as we transition to 4G LTE, spectrum is a key part of the strategy and survival of every carrier. And it’s the duty of the regulators to ensure that we don’t end up with a market of spectrum haves and have-nots.”

MORE:  The coming wireless spectrum apocalypse and how it hits you | Mobile – CNET News.

 


Aug 062012
 

Earlier this year, the Myspace team proudly announced that it had signed up 1 million new users in the span of a month. Monthly traffic was rising — and it still is. “For the past few years, it’s always been ‘My-who?’ when anyone mentions the former social networking giant,” says Steve Knapp, director of brand activation at Carmichael Lynch. As an advertising executive, Knapp has pioneered programs in social media for companies such as Nike, General Mills, and Northwestern Mutual.

“Marketers tend to forget over 29 million people visited Myspace last month,” Knapp says. “That’s more than Pinterest, Tumblr, or Spotify. What’s more, most people already know the brand. Myspace was likely was the first social experience where you connected with friends, discovered new bands, or maybe even ‘friended’ brands. Now armed with a massive catalog of free music, people and marketers alike need to understand the reasons to come back. I’m not sure what it is yet, but there is scale and focus. Maybe if Justin Timberlake starts making sales calls, more brands will take notice.”

So while the general public continues to laugh and make snide comments about MySpace, more and more media and advertising executives are beginning to take notice. Now more than ever before, there seems to be rather strong evidence that it’s time to get serious about Myspace yet again — and here’s why.

MORE:  5 reasons Myspace is making a comeback (single page view) – iMediaConnection.com.

 


Aug 062012
 

Apple has removed any reference to Safari for Windows from its website, and is more or less acting like it never happened.

Safari for Windows made its way onto millions of PC’s using the iTunes auto update system, and you’d be hard pressed to find a single fan among those they duped into downloading it. As a WebKit equipped browser it wasn’t the worst option for Windows users at the time, but it also didn’t offer any distinct advantages. Today Safari 5 users on Windows are stuck using an outdated browser, and naturally, aren’t warned that they are vulnerable to at least 121 unpatched flaws. According to Apple’s own documentation these flaws can expose users to attack by malicious code execution, and are quite serious in nature.

MORE:  Maximum PC | Safari For Windows is Abandoned By Apple, Leaving Users Vulnerable With No Warning.