Google has added the ability for users to select their own URL addresses on the Google+ social networking service.

The company said that it would initially be rolling out the personalized URL option for verified accounts, limiting the service to large brands and celebrities in its initial phase. The company said that it plans to add the option to more users in time.

The new scheme will allow users to not only personalize their URLs, but also dramatically shorten the address for accounts. The new scheme will display the user’s name and a ‘+’ sign directly behind the Google.com domain.

For example, David Beckham has registered the +DavidBeckham address, changing the football star’s URL to google.com/+DavidBeckham.

MORE: Google+ Adds Custom URLs for Brands | ClickZ.