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Facebook Releases Chat Client for Windows

Jan 032012

Facebook now offers a desktop chat application for Windows. Like the company’s standalone mobile app, it is called Facebook Messenger, but the Windows client includes notifications and Ticker to drive users back to the site.Ticker, a lightweight version of News Feed, has included Sponsored Stories since November. A Facebook spokesperson has confirmed Ticker in the Windows application will function as it does on Facebook.com. Though whether these ads are shown on the website or a desktop client could have different effects on clickthrough rates. As Facebook reviews adoption and engagement of the new app, it will also have to consider ad performance.

via Inside Facebook · Facebook Releases Chat Client for Windows.

Here come Google+ Pages for business, at last

Internet News 298 Responses »

Nov 072011

The Web giant has created Google+ Pages, a place where businesses can add their own content so customers and fans can connect with them.”So far Google+ has focused on connecting people with other people,” Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post. “But we want to make sure you can build relationships with all the things you care about–from local businesses to global brands–so today were rolling out Google+ Pages worldwide.”

via Here come Google+ Pages for business, at last | Digital Media – CNET News.

How to Time Your Facebook Posts to Reach the Most Fans

Marketing 469 Responses »

Oct 272011

If you post often, you will see an immediate spike in News Feed impressions, but it’s generally not worth the cost in lost fans. When your fans see two status updates from you in their News Feeds, they’ll likely get annoyed, and will consequently unsubscribe or un-fan. There are few exceptions to this rule.

If you post too infrequently, you’re missing out on opportunities to reach your fans. Over the course of a year, a page with 10,000 fans that posts only half as often as they could misses more than 1 million chances to get their content in front of a hyper-targeted Facebook audience. The larger your fan page, the more often you should be posting — without annoying your fans.

via How to Time Your Facebook Posts to Reach the Most Fans.

Females, Beauty and Travel Industries are dominating Facebook in Europe

Internet News, Marketing 312 Responses »

Oct 202011

According to Socialbakers statistics, which measure demographic distribution, growth percentage in age distribution and trends in industries in September, there is significant growth of females in most of the biggest European countries. Industries that mostly dominated the statistics in September were Beauty, Travel, Automobile and Retail.

via Females, Beauty and Travel Industries are dominating Facebook in Europe – Socialbakers.

Inside Facebook · How to Determine How Frequently to Post to Your Facebook Page

Internet News, Marketing, Your Brand 332 Responses »

Oct 192011

Facebook’s new Page Insights and some third-party tools can help you determine the lifespan of your Facebook Page updates. When your updates stop receiving Likes and comments, it may be time to post a new update to make sure you’re consistently engaging your fans. Here we’ll walk-through how to find your optimal Facebook Page publishing frequency.

PageLever ran a limited study of 20 posts from five Facebook Pages with over 1 million fans. It found that that average lifespan of a Page post in the news feed was 22 hours and 51 minutes. The median lifespan was 19 hours and 30 minutes.

via Inside Facebook · How to Determine How Frequently to Post to Your Facebook Page.

Facebook Status Feud Results In Texas Man’s Arrest

Internet News 385 Responses »

Oct 072011

A Texas man is facing battery charges after police say he hit his estranged New Mexico wife and pulled her hair over her lack of a response to his Facebook status update.

via Facebook Status Feud Results In Texas Man’s Arrest.

10 Facebook Timeline Designs That Will Blow You Away [PICS]

Design, interface, Internet News 348 Responses »

Oct 052011

Facebook’s new Timeline design gives users a large “cover photo” space at the top of the page. We think this revamp is a great opportunity to get creative with your profile presentation.

We recently asked the Mashable readership to share how they’ve played with the new design. Here are 10 examples of Facebook Timeline cover photo designs we think are particularly creative, and that offer a witty take on the new layout.

via 10 Facebook Timeline Designs That Will Blow You Away [PICS].

If Google’s Management Doesn’t Use Google+, Then Why Should You?

Internet News, Marketing 470 Responses »

Oct 052011

Let’s start out with addressing a few caveats. First, these senior Googlers could be posting a ton privately and we simply don’t know it. But it’s more likely that their lack of public engagement is indicative of their lack of engagement overall. This is especially true of Google’s management, which has an incentive to promote Google+ publicly.

You could also argue that the SVP of search or ads shouldn’t be expected to be heavily engaged on Google+, but given the fact that Google intends to integrate Google+ into everything it does, I don’t buy that argument either. When Google+ first launched, Gundotra told me personally that Google+ is an extension of Google itself, thus why the company chose the name.

It doesn’t matter how you slice it: if Google’s management truly believed in Google+ as the future of the company, they would be more engaged. Not being connected to a product that has such a direct correlation to the company’s future is dangerous. This is about leading by example. Why should Google employees be excited about Google+ if their managers aren’t excited?

via If Google’s Management Doesn’t Use Google+, Then Why Should You?.

To Complement Its Search Engine, Facebook Launches People, Pages, and Places Directories

interface, Internet News 293 Responses »

Oct 042011

Facebook is now closer than ever to becoming the phone book for the internet. The site recently launched a Directory of people, Pages, and Places to allow users to find friends and official entities by name. The People Directory displays an alphabetized list of all users who’ve made public search listings available in their privacy. In addition to browsing by first letter, the Pages and Places Directories surface the most popular presences first for speedy discovery

Until now, users could only find people, Pages, and Places through search, the personalized Find Friends feature, and the buried Pages Browser. Directories will assist users that are looking for things with common names or that they’re not positive about the spelling of. Though certainly slower than search, it could become a powerful last resort for people intent on finding someone or something on Facebook.

via To Complement Its Search Engine, Facebook Launches People, Pages, and Places Directories.

Facebook, It’s Time To Kill the Poke

interface 286 Responses »

Sep 302011

I originally assumed that Poking was merely flirting: A subtle way to get the attention of another Facebook user. And yet just under half of my Pokes are from males — most of them seemingly straight (or are they?). So again: What does a Poke mean? And should we take a Poke to be flirtatious when it could, in my case, just as easily mean “Hey, I just sent you a press release about my new app”?

Facebook doesn’t even know what a Poke means, with the Help page reading: “The poke feature can be used for a variety of things on Facebook. For instance, you can poke your friends to say hello.” Ah, so they’re either saying hello, or flirting, or pestering … or something completely different.

via Facebook, It’s Time To Kill the Poke.

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