Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting

 interface, Internet News, Marketing  211 Responses »
Sep 202011
 

 

 

Facebook will add new feedback buttons to stories in the news feed, according a TechCrunch source. Starting with “Read”, “Listened”, and “Watched” buttons, users will be able to indicate that they’ve already consumed a piece of content. This will allow them to provide more specific information about how they’re related to different types of content, which could help Facebook refine the news feed to show them more of similar types of content. The tip matches with the tagline “Read, Watch, Listen” which AllThingsD heard will be used for the f8 conference.

via Facebook’s Rumored Read, Listened, and Watched Buttons: A Money-Making Fit With Broad Category Ad Targeting.

Building prototypes in HTML and CSS

 Education, Web Design  435 Responses »
Sep 202011
 

 

 

Prototyping tools can be restrictive and it’s becoming more important that designers know how to code up their concepts, so Leisa Reichelt organised a workshop teaching how to build prototypes in HTML and CSS. Here Anna Debenham summarises what she taught on the Code Fitness day

If you already know how to build a basic web page, you probably won’t learn anything here. But if you don’t, or your knowledge is from back in the days of table-based layouts, this will give you a good grounding in building prototypes in HTML and CSS.

via Building prototypes in HTML and CSS | Tutorial | .net magazine.

Google+ Adds 9 New Features, Opens to the World

 Internet News  154 Responses »
Sep 202011
 

 

 

Look out Facebook, here comes Google+. After three months as an invite-only service, Google+ has thrown open its door to the world and rolled out a slew of new features. The announcement comes just days before Facebook’s annual f8 developer conference and seems clearly aimed as a shot across the social network giant’s bow. Let the social wars begin.

Of course Facebook has already weathered at least one of Google’s attempts at a social network, the now marginalized Buzz (two if you include Wave). But this time around Google has done more than roll out a Facebook clone. As part of Google’s attempt to carve a unique spot for Plus, the company is rolling out several new features, including mobile support for the Google+ video chat feature known as “Hangouts.”

via Google+ Adds 9 New Features, Opens to the World | Webmonkey | Wired.com.

Cool Site of the Week: DocumentaryHeaven

 Education, Internet News  238 Responses »
Sep 192011
 

 

 

With subscription services like Netflix and Hulu Plus, downloadable content from iTunes and Amazon, and freebies from Crackle or YouTube It’s getting harder to justify paying for cable. For those of us who prefer our time in front of the tube stimulate, rather than rot our brains, DocumentaryHeaven may be the final push we need to usher our cable TV and satellite subscriptions out the door.

via Maximum PC | Cool Site of the Week: DocumentaryHeaven.

Exclusive preview of the hottest CSS specs

 Education, Web Design  488 Responses »
Sep 192011
 

Divya Manian, web opener for Opera Software, provides an exclusive look behind the CSS Working Group and the lowdown on 13 exciting CSS3 specs being discussed right now. If you want to know the future of CSS, read on!

Most of the fancy CSS features that you use in your style sheets are defined by a group of people who form the part of the CSS Working Group. Typically this occurs when members of the group/web developers bring a proposal for a feature in a CSS specifications — on the www-style mailing list typically — or a change in the definition, it gets discussed and then a few implementors (typically browsers such as Opera, Chrome, Safari or Firefox) implement it (or implementations are brought to discussions to become part of a specification), more discussions ensue and so on.

via Exclusive preview of the hottest CSS specs | Feature | .net magazine.

The Many Arguments to Timing a Campaign

 Marketing, Your Brand  353 Responses »
Sep 192011
 

Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.

via The Many Arguments to Timing a Campaign – MarketingVOX.

Behind Boston Globe’s responsive layout

 interface, Internet News, Web Design  No Responses »
Sep 162011
 

 

Boston Globe has launched a snazzy new website, in an attempt to create a more immersive news-reading experience, on a platform that appropriately features long-format journalism and better promotes a subscription-based business model. That’s all lovely for readers, but the site also has a modern, adaptive design that will make many web designers swoon (or go green with envy).

Load up the site and drag the window about; note how the newspapery and readable design effortlessly reworks its columns, and how the navigation works in its narrowest form. Lovely. We wanted to find out more, so quizzed some of the people behind the build: Filament Group’s partner Patty Toland and two designer/developers, Scott Jehl and Mat Marquis.

via Behind Boston Globe’s responsive layout | News | .net magazine.

Google’s Gripe Against Paginated Content

 interface, Internet News, Marketing  227 Responses »
Sep 162011
 

Google is giving preference to single-page versions of a web page as opposed to component pages that contain only a portion of the information, forcing the user to click to “next” and load another URL.

Paginated content, in other words, can be counted as another factor it likely considers in search rankings.

via Google’s Gripe Against Paginated Content – MarketingVOX.

Words that Work on Social Media

 Marketing, Your Brand  446 Responses »
Sep 162011
 

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement — 55% higher than average — out of 10 popular choices, according to a September 2011 report from Buddy Media. And ubiquitous “coupon” ? It had an engagement 39% above average.

On the other end of the spectrum, seemingly popular keywords, such as “sale”,  “save,” “deal,” “% off” and “bargain” have lower-than-average engagement rates –  30% lower in the case of “sale.”

Buddy Media, which has produced a comprehensive report on what works and doesn’t on Facbook, is hardly the first to weigh in on the subject of effective words on social media.

via Words that Work on Social Media – MarketingVOX.

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