Oct 102011
 

 

 

Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught. They’ve supplemented backgrounds in marketing, computer science and the like with self-education via online courses, videos and blog posts.

Whether you’re looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level.

via 20+ Essential Resources for Improving Your SEO Skills.

Oct 102011
 

Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. yelp reviews that mentioned the words “Groupon” or “coupon” lowered star rating by ten percent. Reviews that mentioned both words showed a 20 percent drop.

via Daily Deals May Hinder A Companys Reputation – Adrants.

Oct 072011
 

 

 

A Texas man is facing battery charges after police say he hit his estranged New Mexico wife and pulled her hair over her lack of a response to his Facebook status update.

via Facebook Status Feud Results In Texas Man’s Arrest.

Oct 072011
 

 

 

First it was solving a complex protein puzzle related to the HIV virus, and this time it is the 40,000 registered users of the game Planet Hunters who have identified 69 potential new planets and two very strong candidate planets outside the Earth’s solar system. We think we see a new trend in the making.

This latest breakthrough involved taking data retrieved from NASA’s Kepler space telescope that has been recording images at the mind-boggling pace of one image every 30 seconds since 2009. The goal? To find potential habitable planets outside our solar system. Trained on the Cygnus constellation — located on the northern plane of the Milky Way — the telescope recorded over 200,000 stars. That’s a lot of space people.

The good scientists over at NASA know a problem when they see one. That amount of data is simply too much for a small group to handle, so like others before them they cried, “Houston, we have a…” wait! Let’s change that to “Gentlemen, to the gamers!”

Planet Hunters challenges players to analyze data by viewing the actions of stars over time.

via Gamers are at it again, this time discovering new worlds | DVICE.

Oct 072011
 

While some publishers proactively stopped offering pop-up ad space, the real reason pop-ups went away was browser developers built pop-up blockers into the system. However, the reason behind the blocking wasn’t based on offensive messaging, but rather the fact that it really impeded the flow for the end user. Imagine if while watching a television program the channel changed to play a commercial and the only way to get back to the program was to change the channel back. Sure, your remote is probably close by and it’s easy to click, but it would have interrupted the flow for the consumer and, in turn, annoys more than engages.

via 4 ways you’re annoying your online audience – iMediaConnection.com.

Oct 072011
 

 

 

Rdio users in the U.S. have just been given a huge gift: free music streaming privileges.

The streaming-music startup announced its free, on-demand music offering Thursday, touting it as the only ad-free, zero-cost plan available in the U.S. market.

Members can now stream any of Rdio’s more then 12 million tracks free of charge — until they cross an undefined threshold for the month. A green meter atop the user profile will track usage and give the user a visual, albeit mostly ambiguous rendering of how much free streaming she has left each month.

via Rdio Starts Free Streaming Music.

Oct 072011
 

 

 

NM Incite, a Nielsen/McKinsey Company, worked with Nielsen to try to better answer that question. In the study, NM Incite and Nielsen were able to find a statistically significant relationship that shows a correlation between online buzz and TV ratings. This correlation takes place throughout the TV show season, though the impact online buzz can have on ratings can vary based on a season’s timeline.Unsurprisingly, the strongest correlation takes place with younger demographics, viewers ages 12-17 and 18-34. Nielsen and NM Incite also found a slightly stronger correlation for women over men.

via Study Shows Correlation Between Social Buzz and TV Ratings.

Oct 052011
 

 

 

Facebook’s new Timeline design gives users a large “cover photo” space at the top of the page. We think this revamp is a great opportunity to get creative with your profile presentation.

We recently asked the Mashable readership to share how they’ve played with the new design. Here are 10 examples of Facebook Timeline cover photo designs we think are particularly creative, and that offer a witty take on the new layout.

via 10 Facebook Timeline Designs That Will Blow You Away [PICS].

Oct 052011
 

 

 

Let’s start out with addressing a few caveats. First, these senior Googlers could be posting a ton privately and we simply don’t know it. But it’s more likely that their lack of public engagement is indicative of their lack of engagement overall. This is especially true of Google’s management, which has an incentive to promote Google+ publicly.

You could also argue that the SVP of search or ads shouldn’t be expected to be heavily engaged on Google+, but given the fact that Google intends to integrate Google+ into everything it does, I don’t buy that argument either. When Google+ first launched, Gundotra told me personally that Google+ is an extension of Google itself, thus why the company chose the name.

It doesn’t matter how you slice it: if Google’s management truly believed in Google+ as the future of the company, they would be more engaged. Not being connected to a product that has such a direct correlation to the company’s future is dangerous. This is about leading by example. Why should Google employees be excited about Google+ if their managers aren’t excited?

via If Google’s Management Doesn’t Use Google+, Then Why Should You?.

Oct 042011
 

 

 

You don’t have to worry so much about the QR codes you find in magazines and television commercials; the malevolent codes are located squarely on the Internet. When people are looking for new apps for their phones, they often use their desktop computers to search the Web for what they’re looking for. Rather than forcing users to hen-peck the URL into their smartphone’s browser, many sites now include a QR code linking directly to the app to make things easier all around.

Scammers have begun redirecting QR codes away from the given URL and pointing them towards malware, Kapersky reports.

via Maximum PC | Poisoned QR Codes Spreading Malware To Android Phones.