“Reseau Ferre de France” is a film promoting a railway infrastructure company of the same name (RFF). The movie displays tilt-shift technique and other visual effects. It was directed by Thierry Poiraud and cinematography by Patrick Messina.
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.
Earlier this month, Business Insider published an article that further exposed the dirty little secret of online advertising: Brands are paying for ads that show up in very inappropriate locations. Maybe inappropriate is the wrong word. I mean really, really bad content — the kind that, if viewed at work, could get you fired.
via 5 horrible ad placements that could have been avoided – iMediaConnection.com.
Although banner ads may be experiencing big growth this year, they’re not getting any more effective. The average click-though rate for banners fell in 2010, according to a survey by Google.
American Express OPEN announced Monday a new Business Gold Rewards Card, which gives double points for all spending on marketing — online and off. The points are good for a range of products and services, including retail purchases, access to dining and entertainment events, travel and gift cards. A program introduced in June also lets users cash in those points for Facebook ads.
via American Express Offers Businesses Points for Buying Online Ads.
App developer Michael Lee Johnson, conscious of the need to be big on Google+ or be nobody, wondered what the best way to levitate his Google+ circles might be. He hit upon a fine idea: he placed an ad on Facebook. It was a simple thing that was headlined: “Add Michael to Google+.”
The copy read: “If you’re lucky enough to have a Google+ account, add Michael Lee Johnson, Internet Geek, App Developer, Technological Virtuoso.”
If those words weren’t enough to persuade Facebook users that Johnson was a must for their Google+, he added a fine picture of himself wearing a jaunty cap.
via Facebook bans Google+ ad | Technically Incorrect – CNET News.