Know Your Place! Where to Put Ads on Facebook

 Marketing, Your Brand  No Responses »
May 212013
 

 facebook

Since the beginning of last year, we’ve seen a steady increase in the number of ad placements and supported platforms available to advertisers on Facebook. Now, knowing what options you have at your disposal is more important than ever!

Facebook took improvements in ad space pretty seriously and implementing these changes proved to be a successful – Facebook’s mobile efforts, in particular, are starting to achieve impressive results.

During the first quarter of 2013, 30% of Facebook’s ad revenue came from mobile devices, rising from 23% during the previous quarter and 14% the quarter before that. In the first quarter of 2012, Facebook mobile constituted 0% of its total revenue. The company has also begun focusing more on ads in the News Feed, opening up a lot of opportunities for advertisers.

Ad Placement Options

Currently, there are six different ad placements available to advertisers:

Homepage

All Facebook

News Feed (desktop, mobile)

Typeahead

Logout Page (available only through Facebook IO)

MORE:   Know Your Place! Where to Put Ads on Facebook | Social Media Statistics & Metrics | Socialbakers.

 

 

 

Do Facebook ads work?

 Internet News, Marketing, Your Brand  No Responses »
May 212013
 

Facebook is maturing as an ad platform, but are brands really seeing ROI? Here’s a case study that examines the true potential of this social network.

When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didnt guarantee dealerships that sales would rise. However, after launching several local Facebook campaigns, revenue with a Facebook footprint started to pour in.

 

MORE:  Do Facebook ads work? – iMediaConnection.com.

 

 

 

Google Maps Gets a Brand New Look

 interface, Internet News, Marketing  Comments Off
May 202013
 

 

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users.

One major change is users can now click on any area of a map, and Google will respond by showing you information about what is in the area that you could be interested in, such as restaurants, businesses, and hotels. This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city.

There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of their business.

MORE:  Google Maps Gets a Brand New Look | ClickZ.

 

 

 

Design 100 objects at once in Photoshop | Tutorial

 Design, Web Design  Comments Off
May 202013
 

Having to manually apply the same features to near-identical elements can get tiresome. Fortunately, Dmitry Tsozik has a great trick for generating variants of an object or icon

This article first appeared in issue 234 of .net magazine – the world’s best-selling magazine for web designers and developers.

Have you ever thought how awesome it would be to remove all repetitive routines from your daily design work? Or how to get build some kind of graphic assets library in Photoshop – similar to Flash, Illustrator, After Effects and other Adobe apps? And wouldn’t it be great to have a couple more hours a day to add final touches to your designs?

In this tutorial, we’ll attempt to address all three questions, exploring a cool trick that enables you to work on any number of variations of an image at once. This workflow is extremely useful for games assets, and for GUI designers creating icons. It enables you to work on one object, save it, and let Photoshop distribute all the changes you’ve made to any number of variant copies.

If you’re familiar with Smart Objects, you already know that you can have multiple instances of one element. This tutorial will show you how to use Smart Objects in an even smarter way. I developed the technique trying to mimic an awesome workflow in After Effects, and it turns out that it works pretty well in Photoshop, too.

MORE:   Design 100 objects at once in Photoshop | Tutorial | .net magazine.

 

 

 

Chinese Hackers Resume Attacks on U.S. Targets

 Internet News, Tech News  Comments Off
May 202013
 

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Three months after hackers working for a cyberunit of China’s People’s Liberation Army went silent amid evidence that they had stolen data from scores of American companies and government agencies, they appear to have resumed their attacks  using different techniques, according to computer industry security experts and American officials.

The Obama administration had bet that “naming and shaming” the groups, first in industry reports and then in the Pentagon’s own detailed survey of Chinese military capabilities, might prompt China’s new leadership to crack down on the military’s highly organized team of hackers — or at least urge them to become more subtle.

But Unit 61398, whose well-guarded 12-story white headquarters on the edges of Shanghai became the symbol of Chinese cyberpower, is back in business, according to American officials and security companies.

MORE:   Chinese Hackers Resume Attacks on U.S. Targets – NYTimes.com.

 

 

 

The 7 deadly sins of digital marketing

 Marketing, Your Brand  Comments Off
May 152013
 

 Gutenberg_Bible

If only all brands made such contemporary and edgy digital content. Unfortunately, they don’t.

No doubt, digital drek is common, but fear not! If brands avoid these seven deadly sins of digital — which are as annoying as 10 straight head-on ads and as passé as an Avril Lavigne concert — they’ll be well on their way to success.

Corporate tone on social media

Kudos to companies like Kraft and Lowe’s that engage consumers with two-way conversations and social media teams. Both understand social media is not about posting $2 off coupons for cheese or lawn chairs that you have to buy right this minute. They post items that engage consumers and humanize their brand by acting like normal people and less like a car sale at the end of the month. It’s less about “sell, sell, sell” and more about “hello, hello, hello.”

MORE: The 7 deadly sins of digital marketing – iMediaConnection.com.

 

 

 

Going Full Circle: Google Users Get 15GB Shared Across Gmail, Drive, and Google+

 Internet News, Tech News  Comments Off
May 152013
 

google-logo

A cloud of common sense just landed on Google, and instead of offering users separate storage caps for Google Drive, Gmail, and Google+ photos, the sultan of search has decided to offer up 15GB of unified storage for free. In doing so, users are in complete control of how much each of Google’s cloud services can hold, which is particularly great if you’re deeply invested in Drive and/or Google+ Photos, two services that were previously limited to 5GB combined.

“With this new combined storage space, you won’t have to worry about how much you’re storing and where,” Google stated in a blog post.

MORE: Going Full Circle: Google Users Get 15GB Shared Across Gmail, Drive, and Google+ | Maximum PC.

 

 

 

And So It Begins: The Feds Target Bitcoin Transactions

 Internet News, Law, Tech News  Comments Off
May 152013
 

bitcoins

In what may be the first move toward a federal shutdown of the wildly popular online currency known as Bitcoin, the Department of Homeland Security today issued an order that has restricted the transfer of funds in and out of Mt. Gox, the Bitcoin exchange that handles some 60 percent of the transactions.

A creation of bank-fearing techies, Bitcoins are now worth more than $1 billion, and consumer interest has been skyrocketing. For more background, read our Bitcoin explainer.

The DHS is focusing on Dwolla, an online payment system sort of like PayPal that has become a popular way for Bitcoin users to transfer money to and from Mt. Gox. A Dwolla spokesman confirmed to BetaBeat that DHS and the US District Court for the District of Maryland have issued a “seizure warrant” for funds associated with the companys Mt. Gox account, which is known as Mutum Sigillum.

MORE: And So It Begins: The Feds Target Bitcoin Transactions | Mother Jones.

 

 

 

Google Fiber Comes to Gladstone, Missouri

 Internet News, Tech News  Comments Off
May 142013
 

Gladstone, Missouri is the next city to get Google’s ultra-fast broadband service, Google Fiber.

The news comes days after Google announced Fiber would be coming to the tiny town of Shawnee, Kansas. Google has also added Austin, Texas, and Provo, Utah, to the growing-list of Fiber-enabled communities in the past two months.

via Google Fiber Comes to Gladstone, Missouri.

 

 

 

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