Dying Or Still Evolving? Industry Continues to Bet on the Latter for Daily Deals

 Marketing  404 Responses »
Sep 082011
 

The drumbeat heralding the demise, or at least leveling off, of the daily deal market has been picking up in recent days. Most recently, news broke that Groupon was delaying its IPO.

Other worrisome recent events for the industry: Facebook has pulled its Daily Deal offering; Yelp is scaling back its sales force for these products. Experian Hitwise reported a significant drop-off in Groupon traffic this summer; according to PriceGrabber’s Local Deals Survey, 52% of respondents expressed feeling overwhelmed by the number of daily deal emails they receive.

via Dying Or Still Evolving? Industry Continues to Bet on the Latter for Daily Deals – MarketingVOX.

Study: Negative Online Reviews Influence 80 Percent of Shoppers

 Internet News, Marketing, Your Brand  372 Responses »
Aug 312011
 

Imagine you found a great deal on a flux capacitor. Not only does it make time travel possible, but the new version is able to freeze time and only requires half a gigawatt to operate. Plus, it’s 33 percent cheaper than the one Doc Brown built into the DeLorean. Sounds like a no brainer, until you read a couple online reviews claiming it set their cars on fire. And so you remove it from your shopping cart. This isn’t unusual, and according to a new study, it happens far more often than not.

via Maximum PC | Study: Negative Online Reviews Influence 80 Percent of Shoppers.

How to protect your company’s branded search terms

 Your Brand  278 Responses »
Jul 132011
 

U.S. hotel industry loses approximately $1.9 billion annually in online bookings because channel partners and affiliates compete with the hotels’ direct channels by using branded search terms in paid search campaigns. Once a customer who is searching for a specific hotel brand has been attracted to the website of a hotel partner or affiliate, that customer often books a room at one of the competing properties displayed on these sites.

via How to protect your company’s branded search terms – iMediaConnection.com.

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