As the London Evening Standard reports, it’s just a small “pop up” store within a U.K. computer retailer called PC World. Right now, it only sells Chromebooks and headphones, and it will only run for a few months until Christmas.
It’s called the Chrome Zone — the same name as the outlets in several U.S. airports that let you pick up a Chromebook before you fly out on Virgin Airlines.
It’s just an experiment for now. According to a Google spokesperson “It’s something Google is going to play with and see where it leads.”