Jul 022012

Facebook appears to be testing a new “Want” button plugin similar to its popular Like button.

Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”

With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it.

MORE: Facebook testing ‘Want’ button plugin.


Jun 222012

Facebook announced today that developers will be able to add a new Open Graph-enabled Like action to their apps so that users can easily share content back on Facebook.

Mobile and web app developers can now build custom buttons that function similarly to Facebook’s traditional Like button. For example, Instagram and Foursquare use hearts in their mobile apps. Now instead of those actions being seen within the app only, they can be published to Facebook without any additional steps. Further, when a user Likes their friend’s photo or story using the new Like action, the friend will receive a Facebook notification about it. This feature could help increase discovery and engagement of apps that integrate Open Graph.

MORE:  Facebook gives Like button functionality to third-party mobile and web app buttons.


Sep 222011



The company did some internal research and found that users, especially younger ones, were afraid to “Like” because of the implied endorsement. Less Liking, or sharing, means less interesting content on Facebook and fewer posts about what these users are doing.

Facebook’s bet is that more people will click a button that says they’ve “Listened” to a song or “Watched” a video, rather than simply liking it. That’s why Facebook will be rolling out “Watched,” “Listened” and “Read” buttons, as has been previously reported. But at Facebook’s f8 conference, the company will give developers the power to create their own actions.

via How Facebook Will Fix Its Like Button Problem.

Sep 062011



Facebook quietly launched a Like button browser extension for Chrome a couple months ago, TechCrunch has discovered today. The extension appears as a button to the right of the search and address box in the Chrome interface, and as an option in the right-click menu. As one might expect, it lets you like any web page, share content and your commentary back to Facebook, and see the number of other Facebook users who have liked a post.

via Facebook’s Unannounced Like Button Extension for Chrome Is Live and Waiting for Users.