Gmail gets video Hangout

 interface, Internet News  283 Responses »
Jul 302012
 

Gmail users will soon be able to use the same video chat technology that Google uses for its Google+ social network. Earlier today the company began rolling out the newer Google+ Hangouts functionality to Gmail, which has had video chat for the last three years.

This is mostly an under-the-hood announcement of an effort that’s slated for completion within the next few weeks. The biggest difference is that unlike the service’s previous video chat, which was based on peer-to-peer technology, the upgraded service will offer improved reliability and also let users connect with people using Google+, according to the company.

MORE:  Gmail gets video Hangout | Internet & Media – CNET News.

 

85% Facebook Users Are Content Creators

 Internet News  386 Responses »
Jul 302012
 

In a recent interview, Facebook Head of Audience Insights “Robert DOnofrio” had explained  about 85% of those monthly active users are creating some form of content. It needs to be said that Facebook defines content creation broadly and includes everything from uploading a photo or video to writing a status update to less time-intensive actions such as becoming a fan of something or liking a friends post. Messaging and check-ins arent included.

 

MORE:  Online Marketing Trends: 85% Facebook Users Are Content Creators.

 

Web Intents: the future of web apps

 interface, Internet News  412 Responses »
Jul 272012
 

Like. Read Later. +1. Tweet. Tumblr. StumbleUpon. For the last few years, little chiclet buttons have been spreading like measles across the web, appearing and vanishing as new tools and services rise and fall in popularity. The popular ShareThis button, which offers site owners the chance to at least corral all these social services into one pop-up box, currently offers over 120 potential destinations – and while nobody ever actually lists them all outright, it’s often hard to tell exactly who all the options are helping.

It’s a problem in need of fixing, and one that both Google and Mozilla have solutions in the works to handle – Web Intents and Web Actions/Activities respectively. Their executions vary, but the basic goal is the same: to move away from the site/app creator having to link to specific services to get things done, in favour of simply enabling them to provide verbs that the browser can handle on a user-by-user basis.

What would this mean in practice? Well, for example: at the moment, there are many different bookmarking tools, with two of the most popular being Delicious and Pinboard. To integrate a bookmark button on the end of an article, the site owner has to add two different chunks of code. In a Web Intents/Actions world this would simply become one ‘Bookmark This’ button. When the user clicks it, their browser sees the verb, consults its list of registered services, and hands over the data.

That’s only the simplest possible scenario, though. What stops Web Intents/Actions being a glorified ‘mailto: link’ is that they’re capable of far more, including two-way interaction that make them suitable for full web applications as well as simply chiclet replacements. Current Web Intents specifications handle the verbs Discover, Share, Edit, View, Pick, Subscribe and Save. With very little coding, for example, you can both send an image to an editor and receive the touched-up version back, just as easily as pulling information like contact details out of an external address book and into a specific form – all without a single custom API call or even knowing what the second party actually is.

MORE:  Web Intents: the future of web apps | Feature | .net magazine.

 

Facebook users are sharing 1B stories from Open Graph apps per day; Zuckerberg discusses options for future monetization

 Internet News  382 Responses »
Jul 272012
 

Facebook CEO Mark Zuckerberg said today that more than 1 billion stories are being shared from Open Graph apps per day.

Open Graph apps are those that share users’ actions, such as reading, watching, listening and other custom activities to Timeline, Ticker and News Feed. These were first introduced in September 2011, but only began to be widely developed and used as of January 2012, when the social network began approving third-party integrations.

Open Graph is an important aspect of Facebook’s growing platform, which Zuckerberg repeatedly referred to as being core to the social network’s strategy. The CEO also said that Facebook’s vision for the platform is “bigger than most people perceive.” He urged investors not to think about the platform as being solely about games on Facebook.com, even though that is the vast majority of the company’s $192-million payments business. Zuckerberg believes his platform will actually extend beyond the web itself. He talked about the future possibility of buying a new car, logging in with Facebook, and having the car populate with your favorite music, your friends’ addresses, restaurants you like and stores your friends have been to.

MORE:  Facebook users are sharing 1B stories from Open Graph apps per day; Zuckerberg discusses options for future monetization.

 

Meet Google Fiber, the New Lightning-Fast Internet Network

 Internet News, Tech News  485 Responses »
Jul 272012
 

Google on Thursday detailed its high-speed Internet network called Google Fiber, which runs 100 times faster than today’s average broadband connection.

The search engine giant is bringing the ultra-high speeds first to Kansas City, Kan. and Kansas City, Mo. In addition to offering two paid packages, Google is also rolling out a virtually free service for at least the first seven years. (Note: You still have to pay a $300 installation fee).

“No more buffering. No more loading. No more waiting,” the company notes on its blog. “Imagine: instantaneous sharing; truly global education; medical appointments with 3D imaging; even new industries that we haven’t even dreamed of, powered by a gig.”

To get things started, the company divided Kansas City into small communities called “fiberhoods.” Each fiberhood needs a high majority of their residents to pre-register to get the service. Those communities with a high pre-registration percentage will be among the first to get Google Fiber. Households in those communities can register for the service throughout the next six weeks.

Households in fiberhoods that qualify will be able to select from various subscription packages. Internet will cost $70 a month, while Internet along with television will cost about $120. The free Internet service (with the $300 installation fee) is also available for $25 a month for 12 months.

MORE:  Meet Google Fiber, the New Lightning-Fast Internet Network.

 

Google adds calculator to search results

 interface, Internet News  118 Responses »
Jul 252012
 

Google has added a calculator to its search results.

After typing in a formula into its search, Google will spit out the answer in a new calculator it has brought to its results. Once the calculator is displayed, users can tap numbers and scientific functions to send it a new equation. The company’s search box will also still work.

Prior to this addition, Google allowed users to type into its search any equation. The search engine would then spit out the answer. However, this is the first time that Google has displayed an actual calculator its users can interact with.

MORE:  Google adds calculator to search results | Internet & Media – CNET News.

 

Social Media is Now a $16.9 Billion Business [REPORT]

 Internet News, Marketing  404 Responses »
Jul 252012
 

Global revenues from social media are projected to hit $16.9 billion in 2012, a 43.1% jump over the previous year, according to Gartner.

The bulk of that will come from advertising, which will contribute $8.8 billion. Social gaming revenue is next at $6.2 billion and subscriptions account for another $278 million. The researcher predicts “moderate growth” for the segment in coming years, though Gartner declined to share specific figures.

MORE:  Social Media is Now a $16.9 Billion Business [REPORT].

 

Op-ed: Verizon willfully driving DSL users into the arms of cable

 Internet News, Law, Tech News  426 Responses »
Jul 252012
 

Verizon has numerous reasons for wanting its DSL services to die off, including the fact that newer LTE technology is cheaper to deploy in rural areas and easier to keep upgraded. But one of the driving forces is that Verizon is eager to eliminate unions from the equation, given that Verizon Wireless is non-union. None of this is theory; in fact, it has been made very clear by Verizon executives.

“Every place we have FiOS, we are going to kill the copper,” Verizon CEO Lowell McAdam recently told attendees of an investor conference. “We are going to just take it out of service. Areas that are more rural and more sparsely populated, we have got LTE built that will handle all of those services and so we are going to cut the copper off there.”

In other words, Verizon will cut off copper in FiOS markets first (which makes sense given the lower maintenance costs of fiber). They’ll then leave users in DSL-only markets un-upgraded, forcing them to buy a costly landline so that remaining on Verizon DSL becomes less attractive. Those customers will flee to the same cable companies with which Verizon just signed a massive new partnership, with Verizon planning to sell those users more expensive LTE connections later. Verizon will continue to “compete” in FiOS areas for now, if you call winking and nodding when it’s time to raise prices competition.

Rural areas could see the biggest impact from the shift, as Verizon pulls DSL and instead sells those users LTE services at a high price point ($15 per gigabyte overages). Verizon then hopes to sell those users cap-gobbling video services via its upcoming Redbox streaming video joint venture. Expect there to be plenty of gaps where rural users suddenly lose landline and DSL connectivity but can’t get LTE. With Verizon and AT&T having killed off regulatory oversight in most states, you can expect nothing to be done about it—despite both companies having been given billions in subsidies over the years to get those users online.

via Op-ed: Verizon willfully driving DSL users into the arms of cable | Ars Technica.

 

3 lousy branded YouTube channels

 Internet News, Marketing, Your Brand  439 Responses »
Jul 242012
 

Now, there are three data points that are publicly available for developing a lousy scale for YouTube brand channels: video views, subscribers, and uploaded videos.

I quickly decided against using “video views.” This seems like a more appropriate metric for comparing individual YouTube videos.

“Subscribers” is a more appropriate metric for comparing YouTube channels. Users subscribe to channels to receive updates and stay informed when something new occurs. Subscribers are consistently more engaged with a brand’s content and watch a brand’s videos on a regular basis.

VidStatsX provides a list of the top 2,000 most-subscribed YouTube channels. It also provides lists of the top 100 most-subscribed YouTube channels in 16 categories.

But, some YouTube brand channels were launched earlier than others, giving them a head start in adding subscribers. And is a channel lousy simply because it hasn’t made it to one of these lists yet?

On May 20, 2012, the YouTube Blog said there were “tens of millions of channels on YouTube.” So, even if a YouTube brand channel doesn’t make it to bottom of the top 100 most-subscribed YouTube channel’s list in its category, it might still be pretty good.

This is where “uploaded videos” factors into the lousy scale.

A very good YouTube brand channel should be able to generate more subscribers per uploaded video than other channels in its category. This means that a really bad — or lousy — channel would be one that has generated fewer subscribers per uploaded video than its competitors.

This methodology lets you calculate the equivalent of the batting average for a YouTube brand channel.

A pretty lousy branded YouTube channel in the auto and vehicle category

To take my new lousy scale out for a test drive, I started in YouTube’s automotive category. To my surprise, here’s what I found:

 Brand  Subscribers  Videos  Subscribers/Video

Audi Deutschland  95,173  893  106.6

Chevrolet  81,799  1,321  61.9

Mercedes-Benz  72,126  112  644.0

Ford  68,966  347  198.7

Honda  68,018  289  235.4

Cadillac  43,762  198  221.0

Hyundai USA  40,256  333  120.9

Toyota Deutschland  39,651  214  185.3

Volkswagen USA  36,535  211  173.2

Buick  2,059  434  4.7

Based on this data, Buick’s branded YouTube channel is pretty lousy. It has the lowest number of subscribers per video in the autos and vehicles category. By comparison, the Mercedes-Benz channel has generated 137 times more subscribers per video.

MORE:  3 lousy branded YouTube channels

 

A few page tab apps begin to recover losses following removal of default landing tab: here’s why

 interface, Internet News, Your Brand  475 Responses »
Jul 242012
 

There are a few things going on here. Page owners who thought tab apps were eliminated completely with Timeline have realized this isn’t the case and begun adding apps to their pages again. Users are becoming accustomed to the new layout and learning where to find additional content through apps. Page owners are adapting and employing better strategies to support the tab apps they implement. And clever developers are taking steps to help page owners understand best practices for apps on Timeline. Pages and developers that haven’t changed their approach have seen their numbers bottom out, as in the first graph above.

The key difference since Timeline is that now page owners have to actively promote their tab applications, whereas previously the app was the first thing new visitors saw when they came to the page. Woobox’s DeCarlo says he immediately recognized this and when Timeline launched, Woobox added a feature to give page owners a short shareable URL with a customizable image, headline and summary that would appear when the link was posted to Facebook.

Thunderpenny, another page app developer that is seeing an increase in users, has a new Tips & Tricks section that explains what page owners should do now that the default landing tab option is gone. For example, the developer recommends changing the links on a company’s website to lead to a specific tab rather than the main page. It also recommends giving the app prime placement among other tabs and using the new “pin post” option to prominently feature a status update that links to the tab.

MORE:  A few page tab apps begin to recover losses following removal of default landing tab: here’s why.

 

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