Aug 212012

Facebook’s Open Graph is a powerful tool — when used correctly. Here are the most common mistakes companies are making.

Despite recent struggles, Facebook continues to dominate the social environment. And the platform’s Open Graph environment is a powerful tool that allows companies to “frictionlessly” and continuously share users’ actions, after the users have given permission.

But many companies are misusing the tool, alienating users, and losing fans instead of locking in important interactive relationships. We spoke with Roland Smart, VP of marketing at Involver, about critical do’s and don’ts.

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