Mar 122013


The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention. That means it’s more important than ever to make sure your content is useful, interesting, and engaging enough to draw readers in.

You must understand your audience. Go out of your way to learn their needs, desires, and frustrations. Once you know your target customer intimately, you will be able to craft content that stands out, gets attention, and has a long shelf life.

What it means for your business: Don’t just decide to ramp up your content marketing. To stay ahead of your competition, develop specific content marketing goals. By keeping a strategic focus, you’ll stay well ahead of those who are blindly jumping on the bandwagon.

READ MORE:  5 new developments in content marketing (single page view) –




Jan 282012

Wasn’t it just four years ago that the pundits and game media gathered in wake, made a few pithy quips about graphics and soundcard drivers, and poured their 40‑ouncers over the grave of PC gaming? Well guess what, baby—PC gaming ain’t dead by a long shot. In fact, there’s a strong argument that PC gaming is not only alive and well, it’s thriving and poised to dominate consoles.Don’t believe us? Battlefield 3, one of the most anticipated launches of the year, only offers 64-player goodness to those on the PC, and tweaks the frak out of PC-only graphics that make game consoles look like peddlers of VGA output in a 1080p world. Smash a window in Batman: Arkham City on a PC with PhysX support, and you’re rewarded with glass particles flying everywhere—just as if you threw a thug through a plate glass window in real life. Do that on a console, and you’re rewarded with a pathetic tinkle.

Let’s not even talk about The Elder Scrolls V: Skyrim, which has enhanced textures and graphics on the PC that its developer, Bethesda, says will “melt your face.” And hell, we haven’t even gotten to the PC-only titles of Star Wars: The Old Republic, Dota 2, and Diablo III, or the free-to-play phenomenon and MMOs.So are we seeing a resurgence of PC gaming, or are we just fooling ourselves?


via Maximum PC | The Return of the King: Why PC Gaming is Making a Comeback.