Facebook today confirmed dwindling engagement with public posts to subscribers cited by The New York Times’ Nick Bilton, other journalists, and I, but calls us isolated cases, noting public figures with more than 10,000 fans are now getting 34 percent more Likes and comments than a year ago. While Facebook often changes the news feed to improve the user experience, the inconsistency is irksome.

So here’s the story. Yesterday, Nick Bilton of the New York Times wrote that when using Facebook’s Twitter-esque Subscribe feature to post public updates to his subscribers, he’s getting a lot fewer Likes and comments than a year ago. He suggested this is because Facebook is showing more ads instead.

Other journalists including me cited similar experiences, where our Facebook follower counts had grown significantly, but we were getting equal or less engagement now than in the months after Subscribe launched. I suggested that along with the presence of ads, people sharing more posts that compete for news feed space and Facebook’s tendency to give more feed presence to new products may have been responsible for the drought.

In a bit of damage control, Facebook sent out the following statement, hoping to frame these cases as flukes. Here’s the full-text, with my comments in brackets.

READ MORE:  Facebook Admits Likes Are Down For Some Celebrities’ Posts, But Claims Up 34% For Most | TechCrunch.