In February 12% of all cable TV related  social actions were MTV related and in a breakdown of Fall 2011 MTV shows  and characters comprised  14% share of Voice in the Cable Industry. In August 2011 the VMA’s  helped MTV dominate the cable category with 51% voice share which inlcluded a tweet per second records of Beyonce baby bump and a 30 year ratings , which was  a record for the network.

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via Online Marketing Trends: How MTV Got to 100 Million Facebook Likes.