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How to protect your company’s branded search terms

 Your Brand  278 Responses »
Jul 132011
 

U.S. hotel industry loses approximately $1.9 billion annually in online bookings because channel partners and affiliates compete with the hotels’ direct channels by using branded search terms in paid search campaigns. Once a customer who is searching for a specific hotel brand has been attracted to the website of a hotel partner or affiliate, that customer often books a room at one of the competing properties displayed on these sites.

via How to protect your company’s branded search terms – iMediaConnection.com.

Cisco Reportedly Plans to Slash Up to 10,000 Jobs

 Tech News  378 Responses »
Jul 122011
 

“Welcome to the human network,” is the companys advertising slogan, and according to a Bloomberg report, Ciscos internal human network is going to be cut down by as many as 10,000, or about 14 percent of its workforce.

via Maximum PC | Cisco Reportedly Plans to Slash Up to 10,000 Jobs.

Tips, Tricks and Best Practices for Responsive Design

 Web Design  131 Responses »
Jul 112011
 

 Ethan Marcotte coined the term responsive design to describe the process of using liquid layouts and media queries to scale websites so that they fit any screen size.

via Tips, Tricks and Best Practices for Responsive Design | Webmonkey | Wired.com.

Forget Photoshop, build your comps in the browser. It’s virtually impossible to mock up liquid layouts in Photoshop, start in the browser instead.

Scale images using img { max-width: 100%; }. For very large images, consider using something like Responsive Images to offer the very smallest screens smaller image downloads and then use JavaScript to swap in larger images for larger screen.

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