May 092012
 

Though most companies today have some kind of online presence, 22 percent of marketers find that getting buy-in for online content marketing is still their greatest challenge. Even if there’s enough buy-in to give it a shot, marketers still need to convince their companies to invest in the staff and resources that will make online marketing possible. Successful online content marketing begins by convincing your own company that the ROI merits the investment.

via How to convince your boss to fund content marketing – iMediaConnection.com.