To engage your fans, you need to post enough content but not too much at the same time. Is there a magical number for the ideal number of posts on Facebook?
No, there is no magical number. The average number of posts tends to range between 2 – 3 posts a day but there are just too many factors that affect the engagement of a post to say that it works for each brand. So what is the right frequency?
Below are the average numbers of posts per day by the top 10 Brands and Media on Facebook. We have gathered data from last month, from March 25th to April 24th 2012.