When it comes to Twitter, followers want to read engaging, interesting tweets. If you think of Twitter in terms of a book, readers do not keep reading the same boring books (or tweets) by the same boring authors (or tweeters). For followers, Twitter is just that: reading. For brands, Twitter is a social platform for which interacting with customers is essential, NOT marketing. Twitter is not an advertisement; it’s a conversation.

So, let’s start increasing your Twitter followers.

1) Use Twitter as a Social Outlet, Not a Marketing Tool

MORE: Secret Social Marketing Tip: Tweet This, Not That! – Socialbakers.