i3m Blog » time of day http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 How time of day affects content performance http://internal3m.com/CMS/Wordpress/2012/04/24/how-time-of-day-affects-content-performance/ http://internal3m.com/CMS/Wordpress/2012/04/24/how-time-of-day-affects-content-performance/#comments Tue, 24 Apr 2012 13:09:51 +0000 http://internal3m.com/CMS/Wordpress/?p=931 [...]]]> To start, they represent the top BuzzFeed articles in terms of the amount of views received in a single hour over the past year. In other words, these three articles saw the biggest spikes in traffic of anything weve published recently. But the similarities dont end there — these spikes all occurred within the same two-hour period of the day!

Theres always been the sense among publishers and marketers that content is key, and I dont disagree with that. Each of the examples above owes the majority of its success to the fact that people found the content interesting and sharable. But the fact that each example took off at the same time of day also illustrates a pivotal role that time of day plays.

SOURCE: How time of day affects content performance – iMediaConnection.com.

 

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