Many complained that this years Super Bowl commercials were lackluster, didnt push the edge enough, werent entertaining, etc. Theres a reason for that. Companies that choose to advertise for the Super Bowl face a huge risk. Not only is there the average $4 million investment this year for a 30 second spot, but then there is the criticism from critics, the media, special interest groups. Heaven forbid that one of them is upset by something in the commercial.

One of the most controversial ads this year was GoDaddys ad with a super model making out with a computer nerd.

MORE:  South Florida Interactive Marketing Association Blog: Super Bowl Ads – The Criticism Hurts.