i3m Blog » position http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 How to transform yourself into a brand http://internal3m.com/CMS/Wordpress/2011/08/26/how-to-transform-yourself-into-a-brand/ http://internal3m.com/CMS/Wordpress/2011/08/26/how-to-transform-yourself-into-a-brand/#comments Fri, 26 Aug 2011 17:46:24 +0000 http://internal3m.com/CMS/Wordpress/?p=214 [...]]]> Marketers know that the art of positioning a brand involves designing an image and or an offer to occupy a distinctive place in the mind of a specific target market. Great positioning doesn’t appeal to everyone — rather, it appeals more intensely to fewer people, but the right people — the main people you are targeting. To begin with, it is paramount to perform a self assessment of principles, values, strengths, weaknesses, ethics, and eccentricities that will establish who you are in the eyes of others.

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