i3m Blog » perception management http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 Study: Negative Online Reviews Influence 80 Percent of Shoppers http://internal3m.com/CMS/Wordpress/2011/08/31/study-negative-online-reviews-influence-80-percent-of-shoppers/ http://internal3m.com/CMS/Wordpress/2011/08/31/study-negative-online-reviews-influence-80-percent-of-shoppers/#comments Wed, 31 Aug 2011 17:59:22 +0000 http://internal3m.com/CMS/Wordpress/?p=267 [...]]]> Imagine you found a great deal on a flux capacitor. Not only does it make time travel possible, but the new version is able to freeze time and only requires half a gigawatt to operate. Plus, it’s 33 percent cheaper than the one Doc Brown built into the DeLorean. Sounds like a no brainer, until you read a couple online reviews claiming it set their cars on fire. And so you remove it from your shopping cart. This isn’t unusual, and according to a new study, it happens far more often than not.

via Maximum PC | Study: Negative Online Reviews Influence 80 Percent of Shoppers.

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