i3m Blog » network http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 Brands Flock To Pinterest, as Google plus sink to new low http://internal3m.com/CMS/Wordpress/2012/05/23/brands-flock-to-pinterest-as-google-plus-sink-to-new-low/ http://internal3m.com/CMS/Wordpress/2012/05/23/brands-flock-to-pinterest-as-google-plus-sink-to-new-low/#comments Wed, 23 May 2012 13:26:48 +0000 http://internal3m.com/CMS/Wordpress/?p=1036 [...]]]> Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its “pin it” button now appearing alongside Facebook, Twitter and email buttons on prime web real-estate such as eBay and Amazon product pages.

Google has never been able to ” succeed ” in any of its social media initiative and this infographic makes it  clear why .

Nissan, was among the biggest  brands on Google plus  for having one of the best new Google+ brand pages, even down to the animated GIF in its header image that gives the illusion of a car speeding by. Nearly 424,000 users have added the page to their “circles” Google+ lingo for following a person or brand and yet Nissans agency decided early on not to invest in developing content specifically for the page, which mostly contains repurposed content from Facebook.

“The bottom line was that it was pretty bleak in its traffic,” said Brandon Kleinman, director of social media and strategy at TBWA/Chiat/Day.The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return.

SOURCE   Online Marketing Trends: Brands Flock To Pinterest, as Google plus sink to new low.

 

]]> http://internal3m.com/CMS/Wordpress/2012/05/23/brands-flock-to-pinterest-as-google-plus-sink-to-new-low/feed/ 286 How to use negative feedback to benefit your brand http://internal3m.com/CMS/Wordpress/2011/09/15/how-to-use-negative-feedback-to-benefit-your-brand/ http://internal3m.com/CMS/Wordpress/2011/09/15/how-to-use-negative-feedback-to-benefit-your-brand/#comments Thu, 15 Sep 2011 13:34:29 +0000 http://internal3m.com/CMS/Wordpress/?p=445 [...]]]> A brand that embraces feedback — both positive and negative will be seen as open and receptive to its customer base. By acknowledging your imperfections in a transparent and authentic manner, you will find that you have an opportunity to convert some of your most negative critics into your strongest brand advocates.

Look at these examples of how to turn negative feedback into positive spin:

via How to use negative feedback to benefit your brand – iMediaConnection.com.

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