Socialbakers has written many articles about the custom landing tab and how great it is in converting Facebook users into Brand Fans. A customized tab is known to provide users with incentives to Like the Page in the form of special offers, discounts, access to special content, professional tips etc. Setting this tab as a default page made it easy to offer this exclusive content to Facebook users visiting the Page and it also worked as a great welcoming tab with all the brand colors, logos, claims, pictures etc.

You Still Have The Unique URL!

You don´t have to say farewell to your default landing page because your apps still have their unique URL! That means that you can still drive traffic to your landing page via Facebook ads, your Fan Page and even outside Facebook via your website, blog, emails or other social networks like Twitter.

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via Pimp Up Your Timeline With Custom Tabs – Socialbakers.