And why not? More and more, when people look for political information or post politics-related content, they do it on both platforms. The company names are synonymous with social media, and that’s partially why Twitter and Facebook decided to bunk together here at the RNC.

“We’re both here with the same mission. Our goals here are the same – to facilitate open engagement,” said Adam Sharp, who heads up Government, News, and Social Innovation at Twitter. “Obviously our companies have ways in which we compete, but it’s not a zero sum game,” continued Sharp.

Meanwhile Google – one of the only other “non-media” firms here (if it can still be called that) – has taken over a massive space on the main floor of the Tampa Convention Center, complete with primary colored walls, interactive experiences, and a coffee bar dishing out free cappuccinos for the caffeine-quaffing journalists embedded nearby.

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