i3m Blog » commercials http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 Why video is the new TV http://internal3m.com/CMS/Wordpress/2012/04/19/why-video-is-the-new-tv/ http://internal3m.com/CMS/Wordpress/2012/04/19/why-video-is-the-new-tv/#comments Thu, 19 Apr 2012 14:55:39 +0000 http://internal3m.com/CMS/Wordpress/?p=909 [...]]]> Earlier this month, The Wall Street Journal ran an article (which I read online) about P&G cutting up to $1 billion out of its marketing budget over the next five years. The anticipated loser: TV. The predicted winner: digital. As The Wall Street Journal suggested, P&G will be “leaning more heavily on lower-cost digital marketing and easing up somewhat on pricey broadcast ads.” That’s a big change for a marketer the size of P&G. The article explored TV’s role in P&G’s marketing mix — generating awareness and interest; but it’s the digital that amplifies the message and really engages customers. Because of this new mindset, P&G is exploring a new currency to measure their marketing efforts across traditional and digital touch points: the electronic gross rating point.

Online video provides marketers the best of both worlds: the sight, sound, motion, and “magic” of traditional TV, and the targetability, accountability, and interactivity of online media.

SOURCE: Why video is the new TV – iMediaConnection.com.

 

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