i3m Blog » brand jackin http://internal3m.com/CMS/Wordpress Thu, 21 Apr 2016 14:54:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 How to protect your company’s branded search terms http://internal3m.com/CMS/Wordpress/2011/07/13/how-to-protect-your-companys-branded-search-terms-imediaconnection-com/ http://internal3m.com/CMS/Wordpress/2011/07/13/how-to-protect-your-companys-branded-search-terms-imediaconnection-com/#comments Wed, 13 Jul 2011 08:39:26 +0000 http://internal3m.com/CMS/Wordpress/?p=92 [...]]]> U.S. hotel industry loses approximately $1.9 billion annually in online bookings because channel partners and affiliates compete with the hotels’ direct channels by using branded search terms in paid search campaigns. Once a customer who is searching for a specific hotel brand has been attracted to the website of a hotel partner or affiliate, that customer often books a room at one of the competing properties displayed on these sites.

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