Malik Saadi, principal analyst at Informa Telecoms & Media, told the BBC that the latest outage is an unwelcome headache for RIM, which has been losing market share to Apple and Android devices.

“The current situation with the Blackberry outages couldn’t come at a worse time for RIM, following some harsh criticism in recent months,” Saadi said.

He added, however, that BlackBerry are unlikely to abandon their handsets just yet: “It will take more than just a couple of collapses to persuade loyal consumers of Blackberry services to look for alternatives,” he said.

via BlackBerry Blackout Reaches Third Day | Adweek.